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26/02/2019

Channel 4 Launches Marketing Campaign For Derry Girls

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Channel 4 has launched its marketing campaign for the new series of hit comedy, Derry Girls, produced by 4Creative for Channel 4 Marketing.

Inspired by the tradition of murals in Derry, the campaign features at its heart posters of a celebratory mural of the cast commissioned by Channel 4 and created by Derry not-for-profit social enterprise group, UV Arts. This kick-started the project and gained traction on social media last month.
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The UV Arts team, who use street art as a tool for social change, immortalised the main Derry Girls characters - Erin, Orla, Clare, Michelle and James – in paint onto an entire side of a building in Derry's city centre. The new posters will also include a playful reference to fan favourite, Sister Michael, looking out of a window.

The attention-grabbing mural was created to celebrate the return of the series, and to mark the incredible support it received from the local community. It took the artists five days to complete and received an overwhelmingly positive reception from the Derry community and the cast.
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