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12/08/2003

Rushes complete opening titles for 'On The Ball'

ITV Sport have chosen Rushes to complete the post production work on the new opening titles for 'On the Ball'.
The titles open with a young man standing with his arms outstretched, gazing at a stunning panorama of London as the sun rises. In his right hand rests a football. The next shot takes us to a graffiti lined underpass, where two lads, dressed in their teams' respective colours, exhibit awe-inspiring football skills. The action moves in turn to each of several run down and menacing urban locations, where youngsters who are clearly fanatical about football wait for the chance to perform in front of their peers. While waiting to show what they can do they stand observing one another's tricks, concentration and determination etched on their faces. All the while 'Pounding' by Doves provides a fitting soundtrack. As the titles come to a close 'On the Ball' appears to be stamped roughly on the screen.
Rushes said: "Marcus Timpson has given this piece a very urban looking grade which ties in with the teenagers' freestyle football. The graffiti elements that were caught in camera have been enhanced by Duncan Malcolm in Flame through moving graphics and logo elements. Transitions were created by using the OTB logo as part of a sea of discs and a kit of parts was created for wipes, strap lines and looping backgrounds to be used in the show."
(GB)
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