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16/06/2014

AP Launches Middle East Extra

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The Associated Press has launched AP Middle East Extra, a new service offering unique video content centered on the news relevant to the Middle East.

AP Middle East Extra also includes reports, interviews and perspectives on international news for Middle East audiences, alongside AP’s existing global video news service.
The service has been created for media organisations in the region, as well as those outside that have a strong interest in the Middle East and North Africa. Research to be released soon from AP and Deloitte shows that 97% of consumers in the region regularly discuss news and current affairs, and their average daily consumption of news is 72 minutes.
"For people in the Middle East it is not just about bombs, bullets and unrest," said Ian Phillips, Middle East director of news for AP. "There are more positive stories that can, and should, be told. By creating unique content within a new service, customers can combine this with our existing offering to tell in-depth and relevant stories that their audience really wants to see, on top of the stories that do still need to be told."
Content for AP Middle East Extra will be provided by a team of video journalists based across the region and five stories, with both Arabic and English scripts, will be delivered daily between Sunday and Thursday, as well as four special features every Friday.
"As an organisation that is continuing to invest heavily in news, we can see that the Middle East is significant not only for us but also for our customers, both inside and outside of the region," said Alwyn Lindsey, AP’s director of sales for the Middle East and North Africa. "The market offers enormous potential and this product is about helping our customers engage with their audiences by providing the mix of content that they want to see."
AP Middle East Extra is available for delivery through AP Media Port and AP Video Hub. AP now provides all video news services in HD.

www.ap.org

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