Broadcast News

Bookmark and Share

Flexible Functionality: Addressing Systems Integration

News Image
The most pressing challenges faced by manufacturers who deliver to both end-users and systems integrators are keeping pace with changes in technology while keeping costs down to address new markets, writes John Sparrow, Product Sales Manager, Trilogy Broadcast.

Looking after existing customers while simultaneously exploring new markets and, at home, developing technically advanced and cost-effective solutions, has a tendancy to keep a lot of manufacturers awake at night.
Take, for instance, the steady take-up and growing importance of IP-based infrastructures. For our part, we believe that there are so many customer benefits to be realised from the implementation of IP-based intercom systems such as our high-end Gemini distributed matrix system and mid-market Messenger that it's a bit of a no-brainer. Our challenge is to educate the marketplace while simultaneously working with existing customers to inform them on how these contemporary systems can improve, and often future-proof, their business.
We developed IP functionality because existing and prospective customers expect new systems to take into account advances in technology, which today includes redundant fiber optic links and the use of IP network connectivity. The ability to quickly deploy an intercom solution using IP networks helps customers keep smaller inventories of comms technology, at a lower cost, and still cover all possible production requirements.
You may think this is a daunting prospect given the need to provide these technologies while keeping our costs reasonable, and there's an element of truth in that, but what is far more interesting is that the need to provide new, easy-to-deploy technologies to drive complex operations make for an exciting time in the intercom world. We enjoy constantly researching new and improved ways to take advantage of new technologies throughout our product range, and Gemini and Messenger are just two of our latest examples. In doing that R&D work, which is in direct response to customer input, is has come through loud and clear that it is driven by a demand for flexibility. The ability to shape product functionality to suit a customer's application is crucial.
Our range of IP-connected Touch panels, backed up with improved configuration tools - all on the latest platforms - are examples of how we have recalibrated technology to meet specific requests. Today, a product has to flexible enough to provide functionality that does what your customer wants it to do, not just what you want it to.
IP has largely been the enabler of that flexibility and is now the preferred communications medium for links between a studio and an outside broadcast, usually over a network involving satellite links and fibre optic connections. Using our Gemini distributed matrix system makes this sort of link straightforward, with redundant connections possible via dual fibre optic rings. Although its true that IP connectivity has been around for a while, clever software algorithms ensure optimum use of any available IP network, which enables the audio to arrive and still be understood. And, after all, in terms of intercom systems, being understood is what it's all about isn't it?

Read the online edition of RFV here.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Enhance Technology expands into IP SAN market with new UltraStor IP hybrid technology
Enhance Technology, a leading supplier of storage systems to the IT industry, is expanding the award-winning UltraStor family of storage systems into
Getting Systems Design Right Is The Key To Keeping Pace With New Technology
New broadcast technology and how quickly it's developed means the role of systems integrators has changed. Systems integrators are now crucial in putt
Providing More Visibility Into IP Network Performance
As radio broadcasters transition to IP networks and add more services, new software and hardware solutions simplify matters from start to finish. As
Media Links To Attend InterBee 2017
Media Links has confirmed that it is to attend InterBee 2017 later this month to demonstrate the latest developments for its IP media transport soluti
GatesAir Adds To IP Portfolio
GatesAir is to demonstrate its latest IP connectivity innovations for radio broadcasters to IBC2015, Stand 8.B20. With new products and applications f
The Challenges Of IP Implementation
The move from traditional baseband SDI towards IP infrastructures using IT and cloud-based platforms presents incredible operational and commercial be
NewTek To Demonstrate Advanced IP Workflow At IBC 2015
NewTek has announced it will demonstrate its Advanced IP Workflow at IBC 2015. NewTeks product demonstrates a new live production paradigm which provi
Is This The End For SDI?
Why should broadcasters move to IP for production applications? After all, SDI has been around for nearly 30 years as an open standard and has served
Grass Valley Extends IP Portfolio At NAB
Newly-absorbed into the Belden Brand, Grass Valley is to expand its IP portfolio with the launch of the IRG-3401 IP Gateway module and Kaleido-IP X310
Evolving IP Standards
The earliest deployments of IP video transport began around 2001, when one large cable company sought ways of reducing the quantities of coax associat
Nevion Announce Baseband To IP Converters
Virtual media production company, Nevion, has announced the launch of a series of baseband to IP converters in the Flashlink product family, as part o
IBC In The Software Era
Anticipating his 47th IBC: In the first of a two-part preview of the show, George Jarrett highlights a wide mix of new products... IBC reaches its 49t
Media Industry On The Brink Of IP-Centric Future
Growing market demand is converging with rapid accelerations in standards, protocol and interoperability. The convergence means the media industry has
NEP Australia Selects Tektronix To Monitor Hybrid IP/SDI
Tektronix has announced that NEP Australia has selected the firm as a key technology provider for the broadcaster's move to an IP-enabled production i
Welcome To The City Of Lights...
Known as the City of Lights and the 'Entertainment Capital of the World', Las Vegas was home to the broadcast industry last month as the 2017 NAB Show