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16/04/2013

Capturing The Sounds Of Shanghai

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Infiniti Red Bull Racing and Sennheiser have joined forces for Race Day at the Formula One Shanghai Grand Prix, kicking off the companies' collaboration for the 2013 racing season.
Sennheiser has been named as the first Official Audio Supplier, supplying audio solutions for the Factory debriefs, driver interviews and powering the DJ booth in the exclusive Paddock Club.
The cooperation kicked off at the Shanghai race with a special DJ set from Chinese superstar DJ, Jamaster A, and the creation of an exclusive edition of Sennheiser MOMENTUM headphones.
The audio providers became the first ever official audio supplier to Infiniti Red Bull Racing, with Sennheiser audio equipment being used by Team Principal, Christian Horner, during his Team debriefs.
Meanwhile, Sennheiser also provided the wireless 2000 microphone series used for Paddock Club driver interviews.
Throughout the season, the companies will be working together on a number of projects.
The first development to be announced is the creation by Sennheiser of a very special Infiniti Red Bull Racing edition of its MOMENTUM headphones, featuring the colours and logo of the F1 team. Part of Sennheiser’s Style Selection, the MOMENTUM limited edition will be available to the teams and special guests.
The MOMENTUM and additional Sennheiser flagship products such as the HD 800, HD 700, IE 800 headphones and the 9000 wireless microphone series will be on display in the Paddock Club at selected races.
"Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today," says Paul Whiting, President of Sennheiser Global Sales.
"Just as with Formula One, Sennheiser’s new MOMENTUM headphones match an aspirational, fashionable style to an unrelenting pursuit of high performance. They represent the same purity of purpose that underpins champion teams such as Infiniti Red Bull Racing", explains Peter Callan, President of the Consumer Electronics Division at Sennheiser.
Describing the relationship with Sennheiser, Christian Horner, Team Principal at Infiniti Red Bull Racing said: "Innovation, passion and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist."
www.sennheiser.com
(IT/CD)
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