Broadcast News

Bookmark and Share

Sennheiser Nordic Extends Business To Sweden

Sennheiser Nordic A/S, the Denmark-based subsidiary of German audio specialist Sennheiser, will extend its business to include Sweden, so all Scandinavian markets will now be served by Sennheiser Nordic directly.
From April 1, after a long and close relationship with Sennheiser AB in Stockholm, Sweden will join Denmark, Finland and Norway, giving customers direct access to top products, services and comprehensive consulting support for audio projects of all kinds.
Volker Bartels, Speaker of the Sennheiser Executive Committee, stated: "Our experience has shown that setting up our own subsidiaries permits closer cooperation with the end customers. This transition will provide added value and make the best use of resources and infrastructure."
Paul Whiting, Vice-President Sales of the Sennheiser Group, said: "A local presence in Sweden will maintain a direct link with consumers and audio professionals alike. We are very much looking forward to serving the Swedish market with a world-class sales, service and support organization for all our products and services."
Managing Director of the current Sennheiser distributor, Christian Wollin added: "I see this as a logical way forward in the implementation of their on-going strategies. We will certainly look forward to the opportunity of working together again in the future."
Steen Peitersen is Sennheiser Nordic’s General Manager at the Holte head office in Denmark, and is responsible for the sales, marketing and service of all Sennheiser Group products including Sennheiser, Sennheiser Communications, Neumann and Klein+Hummel as well as sales of other third-party brands in the Nordic region.
As one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, the Sennheiser Group with its headquarters in Wedemark near Hanover, Germany, had total sales of about €300 million in 2005. The export share is 82.5%. Sennheiser has a total workforce of more than 1,650 employees, of whom about 60% are employed in Germany.
Sennheiser is active worldwide and, in addition to other partnerships, has its own sales subsidiaries in France, the UK, Belgium, the Netherlands, Denmark, China, Singapore, Canada, Mexico and the USA.

Top Related Stories
Click here for the latest broadcast news stories.

Pip Studios Expands Into Access And Transcription Services
Pip Studios, part of Molinare Creative Group, has expanded into access and transcription services. The company has harnessed its unmatched expertise i
Capturing The Sounds Of Shanghai
Infiniti Red Bull Racing and Sennheiser have joined forces for Race Day at the Formula One Shanghai Grand Prix, kicking off the companies' collaborati
Sennheiser Attends Liverpool Institute Of Performing Arts Graduation
This July saw Sennheiser attend the Liverpool Institute of Performing Arts (LIPA) annual graduation ceremony to reward students for performance in ini
Sennheiser Brings Expertise To Hyde Park
Sennheiser has it sussed in Hyde Park. 2012 has seen the highest profile series of concerts yet in London's Hyde Park, with regular events like Wirele
Sennheiser Appoints Regional Marketing Manager For UK & Ireland
Sennheiser has appointed Neil Watson as Regional Marketing Manager for the UK and Ireland. Neil will be responsible for ensuring the effective impleme
Sennheiser Kicks Off Capital Radio At Wembley
The 2014 Capital Radio Summertime Ball took place at Wembley Stadium on 21 June. As in previous years, Sennheiser UK provided support and technical ba
Atlona And Sennheiser Form Technology Alliance
Atlona has announced the formation of a Technology Alliance with Sennheiser, one of the world's leading manufacturers of installed microphones, confer
Sennheiser UK Announces 2012 Installed Sound Seminar Dates
Following the huge success of last year's events, Sennheiser UK is pleased to announce the dates of its 2012 installed sound seminars. This year sees
Danmon Asia Appointed As Official Pro-Audio Distributor For Vietnam
Sennheiser Electronic Asia (Sennheiser Asia) has announced the appointment of Danmon Asia as the official distributor for the Sennheiser range of prof
Lee Shuttlewood Takes Over Professional Sound Sales At Sennheiser UK
Following the retirement of Claude Burton at the end of September, Lee Shuttlewood has taken over the role of Professional Sound Sales - South for Sen
Bruno Mars Tours With Sennheiser
Following over 40 US and Canadian dates, Bruno Mars is continuing his Moonshine Jungle Tour in Europe with Sennheiser microphones and wireless systems
Sennheiser UK Appoints Market Development Manager
Nick Pemberton has been appointed to a new role as Market Development Manager at Sennheiser UK, following three years in the role of Sales Manager, Pr
Union Flag Mikes For Brit Awards By Crystalroc
To mark the first live Brits since 1989, Sennheiser commissioned Crystalroc to produce two special Union Flag designed SKM 5200 microphones for presen
Sennheiser wireless passes Super Bowl acid test
Sennheiser wireless systems have successfully showcased their product in front of an estimated audience of 132 million people. Sennheiser were used by
New IT-Centric Audio Bundle Unveiled
Xilica® and Sennheiser has announced the launch of a new IT-centric audio bundle that allows the vendors to span the full breadth of collaboration spa