Broadcast News
                    22/03/2013
                
               Axis1 Unveal Wireless Remote Focus System
 
                    
                    UK based Hocus Products will launch at NAB in Las Vegas a totally new advanced Wireless Remote Follow Focus system for cine lenses, the Axis1.  Production has already started and the first units will ship towards the end of April. 
Company MD and system designer Peter Hoare said “The Axis1 is the most advanced single channel remote focus system out there, at any price. Our motor control and drive electronics surpass all the competition.”
“This new product is designed specifically for the top movie production market where good design, reliability and ease of use are paramount. The system is built to be simple, straightforward, robust and easy to use– there are no silly features and nothing that you need to get the manual out for – rental companies have tried it and already love it!”
“I have this philosophy which I call OBOF – One Button One Function – no multiple button pushes or complicated menus to call up a function – that’s just not practical in a high pressure shooting situation.”
Although aimed at Hollywood and other higher end movie production markets it crosses also to Steadicam owner ops and Focus Pullers who want to own their own remote focus device.
Peter added “The new digital drive motor is the cornerstone of the Axis1. It is compatible with many other existing follow focus devices, supports auto end stops and auto torque calibration with our receiver so that there is always just sufficient power to rotate the lens without the risk of damage. The motor uses a unique drive train which leaves it with only two moving parts, resulting in almost silent, and very reliable operation”
The Axis1 has user updatable firmware via USB and is FCC certified for use in the USA.
An earlier product – the Hocus Focus was a low cost solution for DSLR, SLR and broadcast lenses, and continues to sell world-wide. While it handles these types of lenses very effectively, it was not intended for large, heavy cine lenses used by most professional film makers, hence the creation of the new Axis1.
Based in the UK, Hocus Products produces wireless remote focus solutions for all types of lenses, from DSLR, broadcast, right up to large 35mm prime and zoom lenses. Sales and service is handled directly or through dealers with service in North America being handled by its partner Hot Rod Cameras based in Hollywood, near Paramount Studios.
Hocus
                
            Company MD and system designer Peter Hoare said “The Axis1 is the most advanced single channel remote focus system out there, at any price. Our motor control and drive electronics surpass all the competition.”
“This new product is designed specifically for the top movie production market where good design, reliability and ease of use are paramount. The system is built to be simple, straightforward, robust and easy to use– there are no silly features and nothing that you need to get the manual out for – rental companies have tried it and already love it!”
“I have this philosophy which I call OBOF – One Button One Function – no multiple button pushes or complicated menus to call up a function – that’s just not practical in a high pressure shooting situation.”
Although aimed at Hollywood and other higher end movie production markets it crosses also to Steadicam owner ops and Focus Pullers who want to own their own remote focus device.
Peter added “The new digital drive motor is the cornerstone of the Axis1. It is compatible with many other existing follow focus devices, supports auto end stops and auto torque calibration with our receiver so that there is always just sufficient power to rotate the lens without the risk of damage. The motor uses a unique drive train which leaves it with only two moving parts, resulting in almost silent, and very reliable operation”
The Axis1 has user updatable firmware via USB and is FCC certified for use in the USA.
An earlier product – the Hocus Focus was a low cost solution for DSLR, SLR and broadcast lenses, and continues to sell world-wide. While it handles these types of lenses very effectively, it was not intended for large, heavy cine lenses used by most professional film makers, hence the creation of the new Axis1.
Based in the UK, Hocus Products produces wireless remote focus solutions for all types of lenses, from DSLR, broadcast, right up to large 35mm prime and zoom lenses. Sales and service is handled directly or through dealers with service in North America being handled by its partner Hot Rod Cameras based in Hollywood, near Paramount Studios.
Hocus
                Top Related Stories
Click here for the latest broadcast news stories.
        
                        12/04/2018
                        
Few Lens Optics For Decades, Then Came The Large Digital Sensors
As software takes control of virtually every production and delivery function, cameras and lenses have reached the stage of looking magnificent as the
                Few Lens Optics For Decades, Then Came The Large Digital Sensors
As software takes control of virtually every production and delivery function, cameras and lenses have reached the stage of looking magnificent as the
                        27/05/2015
                        
Hocus Products Announces New Axis1 Thumb Wheel Focus Control
Hocus Products has introduced its new Axis1 thumb wheel focus control, the Smart Roller, for the MōVI, Steadicam, pan handles, moose bars and mor
                Hocus Products Announces New Axis1 Thumb Wheel Focus Control
Hocus Products has introduced its new Axis1 thumb wheel focus control, the Smart Roller, for the MōVI, Steadicam, pan handles, moose bars and mor
                        01/06/2017
                        
ARRI Rental To Exhibit ALEXA 65 Lens Range At Cine Gear
ARRI Rental is showcasing its range of full-coverage 65 mm format lenses at Cine Gear 2017 in Los Angeles. With the popularity of ARRI Rental's exclus
                ARRI Rental To Exhibit ALEXA 65 Lens Range At Cine Gear
ARRI Rental is showcasing its range of full-coverage 65 mm format lenses at Cine Gear 2017 in Los Angeles. With the popularity of ARRI Rental's exclus
                        01/09/2021
                        
Panasonic Introduces Large-Aperture Wide Fixed Focal Length Lens
Panasonic has introduced a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four
                Panasonic Introduces Large-Aperture Wide Fixed Focal Length Lens
Panasonic has introduced a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four
                        19/04/2011
                        
Cooke Optics Celebrates Successes With 5/i, S4 And Panchro Lenses At NAB
Cooke Optics, a manufacturer of precision lenses for the motion picture industry, celebrated the continuing success of its lens sets - the top-of-the-
                Cooke Optics Celebrates Successes With 5/i, S4 And Panchro Lenses At NAB
Cooke Optics, a manufacturer of precision lenses for the motion picture industry, celebrated the continuing success of its lens sets - the top-of-the-
                        15/10/2024
                        
ARRI Unveils New Ensō Prime Lens Series
ARRI has unveiled its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content cr
                ARRI Unveils New Ensō Prime Lens Series
ARRI has unveiled its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content cr
                        05/03/2010
                        
Solar System 'Lives' With Prime Focus VFX
One of the world’s largest visual entertainment services groups has created around 40 minutes of original visual effects for the highly-anticipated BB
                Solar System 'Lives' With Prime Focus VFX
One of the world’s largest visual entertainment services groups has created around 40 minutes of original visual effects for the highly-anticipated BB
                        18/09/2009
                        
Logic Gravity MAM System Integrators Focus On Government Installations
Government agencies from around the world are focusing on the Solid State Logic Gravity Media Asset Management System. In an age where government agen
                Logic Gravity MAM System Integrators Focus On Government Installations
Government agencies from around the world are focusing on the Solid State Logic Gravity Media Asset Management System. In an age where government agen
                        13/09/2007
                        
Focus Enhancements Demonstrate ProxSys HD Video On Demand System At IBC 2007
Focus Enhancements, a worldwide leader in media management and Ultra Wideband (UWB) wireless technology, announced that it plans to demonstrate a inno
                Focus Enhancements Demonstrate ProxSys HD Video On Demand System At IBC 2007
Focus Enhancements, a worldwide leader in media management and Ultra Wideband (UWB) wireless technology, announced that it plans to demonstrate a inno
                        11/11/2021
                        
Cooke Optics Launches Two Additions To Its Full Frame Lenses
Cooke Optics has launched two additions to its expanding range of Full Frame lenses. Two new Varotal/i FF zoom lenses bring leading-edge modern design
                Cooke Optics Launches Two Additions To Its Full Frame Lenses
Cooke Optics has launched two additions to its expanding range of Full Frame lenses. Two new Varotal/i FF zoom lenses bring leading-edge modern design
                        12/10/2016
                        
What Is Anamorphic?
The word "anamorphic" and its derivatives stem from the Greek words meaning formed again. As a camera format, anamorphic format may not be as popular
                What Is Anamorphic?
The word "anamorphic" and its derivatives stem from the Greek words meaning formed again. As a camera format, anamorphic format may not be as popular
                        14/10/2009
                        
Pyser-SGI Supplies Fujinon HD Lenses To London Studios
Exclusive UK/Ireland distributor Pyser-SGI has supplied a substantial quantity of Fujinon high definition Studio, EFP and ENG lenses to The London Stu
                Pyser-SGI Supplies Fujinon HD Lenses To London Studios
Exclusive UK/Ireland distributor Pyser-SGI has supplied a substantial quantity of Fujinon high definition Studio, EFP and ENG lenses to The London Stu
                        05/04/2019
                        
Angénieux To Preview New Book At NAB
Angénieux is set to preview its new 270-page book at NAB, chronicling the company's rise since its inception in 1935. There will be both a French and
                Angénieux To Preview New Book At NAB
Angénieux is set to preview its new 270-page book at NAB, chronicling the company's rise since its inception in 1935. There will be both a French and
                        13/10/2021
                        
ARRI Rental Unveils Two New Large-Format Lens Series
ARRI Rental has unveiled two new large-format lens series—ALFA anamorphic lenses and Moviecam spherical lenses. Both series were conceived and constru
                ARRI Rental Unveils Two New Large-Format Lens Series
ARRI Rental has unveiled two new large-format lens series—ALFA anamorphic lenses and Moviecam spherical lenses. Both series were conceived and constru
                        09/06/2017
                        
Van Diemen Expands Office
Van Diemen Films has been established for 34 years and have recently expanded into new offices to accommodate increasing levels of new business, new l
                Van Diemen Expands Office
Van Diemen Films has been established for 34 years and have recently expanded into new offices to accommodate increasing levels of new business, new l
















