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13/02/2013

Dnp Denmark Celebrate ISE Product Feedback

Dnp Denmark provided a compelling product showcase for their latest screen solutions at ISE 2013, occupying an open booth in their own right for the first time since 2009.
The showstopper was the new InvisiBezel LCD panel cover, demonstrated (with and without the bezel cover) via a 2 x 2 display of 46” LCD panels. Passers-by, captivated by the display, massed to witness how this media could be reduced from a standard 5mm bezel width to a virtually seamless 1mm with the help of the dnp ‘super narrow bezel’ panels. These can be mounted on top of standard LCD screens and at the same time protect the panels from scratches.
According to Global Sales & Marketing Manager, Søren Kraemmergaard, there were several differentiators embedded in the dnp system which give it a competitive edge.
"The pixels can be optically stretched at the edge of the panel via the prisms and this virtually conceals the bezels. The feedback we received was that this offers the best solution compared with others on the market," he said.
Søren added that InvisiBezel had been in the planning for a long time, and ISE was intended as a market research exercise. "We knew the product needed to be completely different and we were looking at targeting three core sectors: OEM business, integrator business and a third category we call Distributor Consultants.
"We received a lot of interest and useful potential feedback from all segments and took many solid leads. Having our own booth meant we could also meet a lot of our channel partners, who in turn brought customers across to our stand."
The next stage will be to provide a selected number of prospects with InvisiBezel field demo kits for further evaluation and possible initial sales — including LCD manufacturers, Integrators and Distributor Consultants. "We envisage a lot of possibilities for this product," Kraemmergaard concluded.
But the Danish company proved to be far more than a 'one trick pony'. There was great interest shown in their new Supernova offerings … the Blade, an ultra-thin frameless version of the award-winning dnp Supernova Screen, which received positive feedback, and Supernova STS ultra short throw screen for the education and medium sized meeting room market.
"This also attracted considerable interest and we believe some of the bigger OEM’s will drive it," states Kraemmergaard. He adds that by April it will start shipping through dnp’s reseller channels. "We have tested the screen with a number of leading projection manufacturers and all can see the optical advantages we have been able to create by leveraging our optical technology to reduce the lens throw distance."
Finally, dnp provided a glimpse of the next generation by giving a sneak preview of the new semi-transparent rear-projection screen for digital signage.
In addition to their own stand, dnp Partners Digital Projection, COMM-TEC and Vivitek also experienced great interest in the Supernova products showcased on their respective stands.
Of the show itself, Soren Kraemmergaard observes that despite the huge attendance, there appeared to be little in the way of new development in the projection screen business. "The most revolutionary was the Supernova STS and the optical transparent projection screen," he said. "Generally, there seems to be a lot of consolidation taking place at present."
www.dnp-screens.com
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