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08/02/2013

Christie Launches Book Of Shapes

Christie has published and released The Book of Shapes – a "coffee table" style book showcasing projects around the globe that are redefining the use of display technology in everything from retail stores to museums and corporate spaces.
A free download as an interactive iPad app, PDF, or hard copy, the book explores how Christie MicroTiles — groundbreaking, modular video building blocks — have allowed architects and designers to introduce inventive, irregular shapes into projects where video, motion graphics and interactive content are applied.
The release of "The Book of Shapes: International Design Inspirations Featuring Christie MicroTiles" coincided with Christie’s largest ever presence at the Integrated Systems Europe trade show in Amsterdam Jan. 29-31, and comes on the third anniversary of the market release of Christie MicroTiles.
The Book of Shapes app features MicroTiles installations from around the world since the product’s launch - with visuals, embedded video and detailed narratives on how the display technology is being used, and the results achieved. The app also includes location maps, reference materials and an integrated version of MicroTiles Designer™ 2.0, a Web-based tool that allows designers and architects to visually plan and specify MicroTiles-driven projects.
iPad users can locate and download The Book of Shapes app free from Apple’s App Store. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices and conventional PCs and laptops.
Designed To Inform and Inspire
"The Book of Shapes is designed to inform and inspire people charged with integrating display technology into projects, and help them think about how having a digital canvas can energize and transform a space, or solve a business challenge, in interesting new ways," explained Kathryn Cress, vice president, global & corporate marketing, Christie.
"We've been amazed how architects, retail designers, pro AV and interactive experts have all taken advantage of the opportunity to introduce shapes into design concepts," added Cress. "They've gone so far beyond a display world that was defined forever by rectangles, and the remarkable thing is we’ve likely had just a taste of what’s possible."
The Book of Shapes celebrates projects across several continents, and is sorted by vertical categories: Retail Environments, Museums & Entertainment, Broadcast Television, Events & Shows, Higher Education and Corporate Spaces.
Among the featured projects is a virtual mountain range at the History Colorado Center in Denver, massive sweeps of MicroTiles in corporate spaces like Deutsche Bank’s Asia-Pacific headquarters in Hong Kong and the Telstra experience centre in Melbourne, Australia. Portable and easily configured, MicroTiles have also been used extensively at temporary exhibits such as global expos, trade shows and fashion events.
www.microtiles.co.uk

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