Broadcast News

Bookmark and Share

Christie Maxes Out On MicroTiles At Cinema Expo

A global visual technologies company will be taking a highly ambitious approach to this year's Cinema Expo International 2010.
As the market leader in Digital Cinema Projection, Christie will showcase exclusively to the international cinema community their multi-configurable modular digital canvas.
The award-winning system has been developed with digital signage applications in mind, such as lobby displays and retail or concession signage. And in contrast to the trend for large single panel displays, seen in consumer products offered for digital signage applications, MicroTiles' small footprint means that they can be tiled and arranged to make whatever size, shape and resolution is required, for the environment in which they are to be placed, making it a perfect solution for cinema lobbies.
At the Christie booth, the gravity desk configuration (as seen at the 2010 edition of Screenmedia Expo Europe) will again be constructed from MicroTiles and there will be additional 1x5 and 4x1 configured columns (the former displayed on a 30° vertically angled column), promoting a demo application for concession stands.
Finally, a conventionally-shaped 8x4 MicroTiles wall, will be used to showcase footage of the World Cup, and serve as a cinema lobby information display with movie poster and trailer promotion.
However, as part of the Cinema Expo Screening Programme, Christie D-Cinema projectors will support three screening presentations with their Series II projectors, including Toy Story 3 in 3D.
Explaining Christie's progressive approach, Richard Nye, Christie's Cinema Sales Director in EMEA, commented: "While visitors will still be able to find out the latest information on our Christie Series 2 projectors, exceptional market demand has enabled us to focus on MicroTiles, and provide exhibitors with a media display which sets new standards in the industry."
Ever aware that the modern cinema experience begins the second the cinema-goer arrives in the foyer, exhibitors have been looking to capture additional revenue with increasing investment in foyer infrastructures; this includes looped trailers, screening information, concessions and promotions.
"There is no product more suitable on the market to display content in high definition on virtually seamless modular displays," enthuses Nye. "These can either blend unobtrusively into the environment or be 'sculpted' into an unusual geometric shape, and enhance the foyer design aesthetic."
Christie is an official sponsor of Cinema Expo International, which will again bring together key decision makers from every major, regional and independent cinema circuit, major international film distributors, as well as the manufacturers of products, services and technologies for the cinema industry. The convention includes preview screenings of upcoming films, product reel presentations, educational seminars, special events and awards galas.
This year's Cinema Expo International 2010 takes place at Amsterdam RAI, 21st-24th June. Christie MicroTilesT can be found at Hall 11, Suite A.

Top Related Stories
Click here for the latest broadcast news stories.

Actus Digital To Bring Its Technology To CABSAT And Broadcast Asia
Actus Digital is to bring its cutting-edge technology to CABSAT in Dubai and Broadcast Asia in Singapore later this month. Actus Digital will showcase
Glensound To Showcase Portfolio Of Networked Audio Products
Glensound is showcasing the latest additions to its extensive portfolio of networked audio products at CABSAT. Audio over IP (AoIP) is now an essentia
Christie Delivers Next-Generation Digital Projectors
A leader in digital cinema projection technologies, Christie, will debut its next-generation digital cinema solutions, the Christie Solaria series, at
Christie support Cinema EXPO International 2005 celebration of digital cinema
Cinema EXPO International 2005 on June 27 to 30, 2005, Europe's largest gathering of the Motion Picture Theatre Industry, will open its doors next wee
AccessIT And Christie Enter Supply Agreement For Phase 2 Digital Cinema Deployment Plan
Building on the success of the Phase 1 Christie/AIX Digital Cinema deployment plan, Access Integrated Technologies and Christie Digital Systems USA ha
Global Digital Cinema Installations Top 5,000
The march of digital cinema has begun with news that Christie, a global leader in visual solutions for entertainment, business and industry, has surpa
Christie At Heart Of Digital Revolution In Holland's First VPF-Funded Roll-Out
Christie, a leader in digital cinema projection, has announced that it has been selected to fit 68 Christie 2K DLP Cinema projection systems in the ex
Relo Metrics To Participate In The Cannes Lions International Festival Of Creativity
Relo Metrics (formerly GumGum Sports) is to participate in the Cannes Lions International Festival of Creativity, June 17-21, 2024. Held annually, the
Dolby chooses Christie 2k Digital Cinema projectors
Dolby Laboratories has selected the Christie CP2000 2K resolution DLP Cinema projectors for more than 50 specially selected theatres in the US market.
Christie Selected By Shanghai Film Group
A global leader in visual solutions for business, entertainment and industry, have announced that Shanghai-based United Circuit (a subsidiary of the S
Christie's IMB Smooths Transition To HFR And 3D Projection Standards
Christie have introduced the Christie IMB, an integrated media block solution that seamlessly converts and delivers feature-film and alternative conte
Christie Introduces 4K DLP Cinema Produce Line
A top digital cinema projection company, Christie, has introduced the new Christie Solaria series digital cinema projectors, based on Texas Instrument
Christie Introduces New 4K DLP Cinema Product Line For 2010
A leader in digital cinema projection, Christie, has announced the new Christie Solaria series digital cinema projectors, based on Texas Instruments'
Christie Chosen Again For Second Phase
A global leader in digital cinema, is pleased to announce that South Korea based D-Cinema Korea Co. Ltd. (DCK) has committed to installing Christie 4K
Christie First To Achieve Full DCI Compliance
A manufacturer in digital cinema projection technologies, are the first to pass the full range of tests required by the Compliance Test Plan (CTP) for