Kinomai introduce multi-channel advertising spot monitoring

French company Kinomai have recently introduced K-Track version 2, a turnkey solution designed to monitor commercial spots across numerous television channels.
K-Track uses proprietary fingerprinting technologies which perform live image and sound comparisons in order to accurately identify video sequences broadcast over digital or analogue television. K-Track delivers a nearly perfect reporting quality by automating a process that, until now, has been largely manual, and thus permitting low operating costs.
K-Track does not need to first embed a special code in sequences to be detected, unlike methods based on watermarking. It automatically creates ‘signatures’ computed from the various image and sound characteristics of a video or audio sequence.
K-Track can be used by companies needing a precise, but exhaustive view of the advertising market, both for quantitative and qualitative analysis. K-Track is suitable for: media monitoring companies, media planning agencies, ad agencies, companies wanting to track competitors advertising, and regulatory bodies.
A single K-Track unit can monitor over 20,000 different commercials in real time thanks to a patent-pending method that fine-tunes the analysis through different verifications, down to one winning commercial. Ahead of the analysis, a normalisation process makes K-Track insensitive to image and sound alterations that vary depending on the broadcast channels.
The granularity in the analysis is provided by combining several engines that analyse up to ten different properties of a video or audio signal on different timescales. This enables K-Track to tell whether an advertisement was aired in its entirety, or to identify the various versions of the same commercial.
K-Track is based upon a distributed architecture: processes can be performed on any number of machines, and all processes can be monitored from any station on the network using web interfaces.
(GB)