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Tyrell Appoints New Commercial Director To Drive UK & Ireland Growth

Tyrell, broadcast and production technology solutions and services provider, has announced the appointment of Martin Bennett, as Commercial Director.
Martin brings a wealth of industry and management experience to the company having previously worked in senior leadership positions with leading technology manufacturers and resellers in the UK and internationally. In his new role Martin will have responsibility for the development and execution of the Tyrell Group's (IRL & UK) commercial strategy as well as driving growth across all of the company's business activities.
The position will involve identifying new commercial opportunities for the company whilst maximising current markets by developing sales, marketing and operational strategies to deliver revenue and services growth. Martin will work closely with existing partners and develop new alliances as part of the company's expansion plans and commitment to delivering product innovation and service excellence to the broadcast and production markets. As the company moves to grow more deeply and broadly in the UK and Irish markets, Martin will ensure that the company's resources, advanced knowledge and skillsets are fully shared across all locations to the deliver greater advantage for clients and partners.
Prior to joining Tyrell Martin was Managing Director of the Media Business Unit with Image Systems (formerly Digital Vision) with responsibility for sales, marketing and product development. Martin also held the position of Vice President of Global Marketing in his earlier career with Digital Vision. He previously worked with Avid Technology for twelve years in a variety of sales and marketing management roles culminating in the position of Director of World Wide Professional Segment Marketing, where he had ownership of the marketing strategy for all Avid professional solutions. Martin commenced his career with Avid in the company's Audio Division and was later promoted to the Director of EMEA Business Strategy and Marketing for Audio.
"We are delighted to bring such a high-level manager on board and recognise that Martin's proven management experience, industry knowledge and overall vision for the company will be highly beneficial to our customers and suppliers," commented Bryan Malone, Managing Director, Tyrell. "Tyrell's goals are firmly set on becoming the leading provider of technology solutions and services to the broadcast and post markets in the UK and Ireland and Martin's appointment to the core management team is pivotal to achieving this."
"It's a great opportunity to be part of the Tyrell legacy having worked alongside the original Tyrell group over a decade ago," commented Martin Bennett. "The current team has a vast amount of experience which is backed up by the great customer base they work so closely with today, and I relish the challenge of driving Tyrell through its next development stage."

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