Martin Audio Expands China Enterprise AV Reach With Shanghai Univision Deal

Martin Audio has strengthened its enterprise AV footprint in China by appointing Shanghai Univision (You Shi Wei Xin) as a new distribution partner. Joining established distributors Sino Huifeng and Guangzhou Guidance, Shanghai Univision will focus on the corporate, education and government sectors, providing application-specific design and deployment support for consultants and integrators.

Under the agreement, Shanghai Univision has been named the sole distributor for Martin Audio's Wavefront Precision WPS series, TORUS 820 constant curvature array and O-Line modular micro line array in China—solutions well suited to corporate, commercial and large-scale integrated environments.

David Wong, Director of Sales at Generation AV (Martin Audio's APAC representatives), said: "Shanghai Univision has a proven track record of success in the Enterprise and AV installation market in China. We are excited with our new partnership and look forward to providing our full support to the Univision team."

We look forward to working alongside other partners to build upon Martin Audio's legendary success..." said Frank Xiao, Shanghai Univision.

Shanghai Univision serves the Chinese market as a specialist AV and IT distributor. From its Shanghai headquarters and regional hubs in Beijing and Shenzhen, the company provides the high-level pre-sales and after-sales expertise required for complex system deployments.

Frank Xiao, General Manager of Shanghai Univision states, "We are delighted to partner with Martin Audio in China. As a world-renowned UK brand & manufacturer, Martin Audio is dedicated to delivering state-of-the-art products, top-tier performance, and unmatched service.

"Our team is eager to collaborate with Martin Audio and Generation AV. By integrating the Wavefront Precision WPS series, TORUS 820 constant curvature array, and O-Line modular micro line array into our portfolio, we will provide a more comprehensive total solution to vertical markets across China. We look forward to working alongside other partners to build upon Martin Audio's legendary success and legacy in the region."

The partnership was unveiled at a recent customer event in Beijing, where more than 100 industry professionals—including consultants, system integrators and dealers—saw the latest Martin Audio solutions, and on the Shanghai Univision booth at Pro Light & Sound Guangzhou.

Dom Harter, Managing Director of Martin Audio, commented: "Over the years Martin Audio has built a strong reputation in China for high performing audio solutions across many vertical markets. The technical expertise within the Shanghai Univision team is second to none, and we are confident they will have many successful Martin Audio installations coming soon across China."

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