Broadcast News

Bookmark and Share

Shure Wireless Drives Audio For International Auto Shows

Shure's Axient systems was the wireless engine behind Volkswagen's 2012 trade show presence, powering flawless audio to attract the masses across exhibition floors at the this year's Beijing International Automobile Exhibition and the Paris Motor Show.
Volkswagen contracted Swiss rental company Winkler Multi Media Events to combat spectrum and interference issues posed by the challenging wireless show environments.
The first event in Beijing, which took place April 23 - May 2, tasked the systems design team to create a wireless pipeline that would deliver uncompromised audio performance at Volkswagen's stand - despite 230,000 meters of crowded exhibition area, 8,000 attendees and more than 2,000 exhibitors.
Shure Axient emerged as the clear solution, according to Sebastian Hornung, Head of Audio Engineering of Winkler Multi Media Events, who cited the system's Spectrum Management tools via Wireless Workbench, along with Frequency Diversity and Interference Detection and
Avoidance as being key factors to maximize transmission reliability during these exhibitions.
Hornung explains: "Axient solves the interference problems and allows secure and safe wireless transmission. The system affords our team an unparalleled level of control and flexibility that helps us navigate complicated RF environments with a stable and reliable signal."
In Beijing, Winkler relied on the AXT400 dual channel receiver to produce 11 channels, five of which benefited from Axient's Frequency Diversity function, which allows full-bandwidth audio from a single source on two separate frequencies to produce clean, uninterrupted performances.
The automotive industry is not exempt from the normal demands of a live trade show. "A major challenge in these settings is the increasing time constraints on show setup. Additionally, spokespersons often arrive at the stand within just a couple minutes of the show's start time, removing any opportunity for our team to conduct a sound check with presenters onsite. This is where Axient's Remote Control lends a huge advantage, as gains can be set and frequencies changed remotely in real time. Prior to using Axient, we always had to swap transmitters, which
would interrupt sound check in an already time-limited situation, and now we have the Remote Control function to accommodate on-the-fly adjustments," adds Hornung.
On the heels of a successful show in Beijing, Winkler once again selected Shure Axient to wow automotive crowds at Volkswagen's stand during the recent show in Paris, held September 29 -October 14. There the Axient system configuration included three channels on Frequency
Diversity with beltpacks, along with 12 channels operating in single mode.
"Two major shows were executed without a hitch, and more importantly, we didn't have to worry about spectrum or interference issues. This wasn't always the case in the past and Axient's robust feature set gets the credit for combatting hostile wireless environments, thus eliminating
the headaches typically synonymous with live exhibitions," comments Hornung.
Continuing the momentum, Axient systems will also support Volkswagen's presence at North America's upcoming Detroit Auto Show in January 2013.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Jason Neureiter Joins Artel Video Systems
Artel Video Systems has appointed Jason Neureiter as National Sales Manager – Broadcast. He will be based in New York City. Tony Morelli, Chief Revenu
Soliton Systems To Demo Zao-S
At NAB 2017, Soliton Systems has announced that it will demonstrate the new Zao-S on booth SU4910. Weighing 400g, the Zao-S is a miniature encoder tha
SHAMAS Selects Pebble Beach Systems' Automation Solution
Saudi Media City Co. (SHAMAS) has selected an automation system from Pebble Beach Systems as part of an installation at its new headquarters in Riyadh
Timecode Systems Unveils VR Sync Solution
At NAB Show 2017, Timecode Systems will unveil its VR Sync solution. With the use of virtual reality (VR) increasing in use by video production compan
Broadcast RF Orders HEVC 4K UHD HCAM Wireless Camera Systems
xG Technology(xG) has announced that its Vislink business has received an order worth $400,000 for 10 HEVC (High Efficiency Video Coding) 4K UHD HCAM
Theater In Japan Uses Riedel's Bolero Wireless And Artist Wired Intercom Systems
The National Theater of Japan in Tokyo is using Riedel Communications' Bolero wireless and Artist wired intercom systems across its two performance ha
Shure Axient System Used In Bruce Springsteen Tour
In his first global tour since the tragic loss of sax man Clarence Clemons, Bruce Springsteen went big. With 18 musicians on stage, the Wrecking Ball
Shure To Exhibit At Plasa 2017
Shure has announced that it will be returning to the PLASA show September 17-19 at Olympia London, where it will showcase its comprehensive line of di
Shure Previews Axient Digital In UK
Shure has previewed its new wireless microphone system, Axient Digital. Announced at NAB 2017 in April, Axient Digital takes the audio performance, wi
ALEXA SXT Goes Wireless
ARRI is announcing an exciting upgrade to the ALEXA SXT platform, making ALEXA SXT the first entirely wireless professional motion picture camera syst
Cinelex – The Future of Wireless DMX
Wireless lighting control in the film & television production industry has for a long time been fraught and complex. The majority of existing systems
IMT And Vislink To Display Wireless Camera Transmitters At IBC 2017
xG® Technology has announced that its IMT and Vislink companies will be displaying a variety of wireless camera transmitters and receivers at this yea
Clear-Com's Freespeak II Wireless Communication Solution To Be Installed Across 14 BBC Sites
Clear-Com's ® FreeSpeak II wireless communication solution has been adopted as part of a wireless systems replacement project across 14 BBC sites, inc
Bloch Relies On Wisycom's Wireless RF Equipment
Production Sound Mixer/Boom Operator Adam Bloch was recently tasked with capturing all the hard-hitting, in-your-face audio for a behind-the-scenes lo
Rotolight AEOS Goes Wireless
Rotolight has announced that its groundbreaking all-in-one High Speed Sync (HSS) Flash and continuous LED lighting innovation 'AEOS', now features an