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17/07/2002

Soho Editors announce first Media 100 844/X training centre

Soho Editors, a leading post-production talent company, has announced that it is to become the first accredited training centre for Media 100 844/X, the world's first content design system.
Two open days - in association with New Media Research (NMR), the sole London reseller of Media 100's 844/X - will be held on the 16th and 17th July from 11am - 8pm at Soho Editors' headquarters in Berwick Street, London where 844/X version 1.1 can be seen for the first time in the UK. Soho Editors staff have received intensive training at Media 100 headquarters in Marlboro, USA in preparation for the one-to-one professional training that will be on offer.
Designed for the creation of visual effects intensive AV content, 844/X can provide an integrated workflow for editing and visual effects design, and delivers real-time image processing - along with internal precision to support the arrangement and editing of complex audio-visual content incorporating many layers - to broadcast designers, visual effects artists, and online editors. It is strikingly versatile and delivers a price/performance unmatched in the industry, freeing users to create without waiting, and experiment to the height of their creativity.
844/X is already being used by high-profile customers throughout Europe who are designing visual effects and layers-intensive video content for multiple industry segments, including advertising and television commercial production, corporate training video production, and entertainment-related promotional production.
Soho Editors, www.sohoeditors.com
New Media Research, www.nmr.com
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