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01/08/2011

Racecourse Broadcaster To Buy Tracks

The specialist broadcaster that beams TV feeds of horseracing to betting shops is considering a £200m takeover of a large number of racecourses.
Satellite Information Services (SIS), which is backed by big bookmakers including Ladbrokes and William Hill, has been examining a deal with Arena Leisure, one of Britain's largest racecourse owners.
The Sunday Times has reported that SIS will however have to wait to see which other parties emerge as potential buyers before deciding on a bid.
SIS has a strong interest in the ownership of the firm because it has a lucrative media rights agreement with Arena already.
In other developments, SIS has just launched a series of football data products aimed at both the shop market and online.
SIS became the exclusive distributor of official data from the English Premier League and Football League and the Scottish Premier and Football Leagues at the start of last season in a deal with Football DataCo, and rolled out a new graphics videprinter soccer service for LBOs, as well as providing new data feeds.
With the Scottish season already underway and the English season only a week away, SIS' aim is to provide customers and their clients with a full suite of football information.
Now, SIS has tied up with stats experts Sidan Media to provide data, which will drive a range of new products, designed to help inform punters of the most popular football bets.
On digital platforms, there will be a form and probability product - Kickoff - that allows punters to delve into a team's form and, during a match, shows the probability of certain outcomes, such as next goal scorer, or likelihood of certain scores.
Sidan's technology is also using SIS' official data to produce printed form guide products for shops, which will provide in-depth analysis on upcoming matches.
Sidan has also produced an email version and one, which can be used in football stadiums where there is a bookmaking outlet.
Dominic Atkinson, Head of Business, SIS, said: "Football betting continues to rise and these products, using our official data, will help punters and bookmakers alike get the best information around the major leagues."
(BMcC/GK)
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