Broadcast News

Bookmark and Share

3rd Space Partners China TV On Mobile Advertising

The Mobile Division of Chinese Central Television with its exclusive mobile advertising partner 3rd Space, has announced that it is 'open for business' for brands wishing to advertise on its mobile WAP portal and iPhone and Android apps.
Global brand advertisers and digital content owners now have access to China's 850 million mobile users through the CCTV mobile advertising platform that supports the full range of advertising inventory.
This includes traditional display banner and pre-, mid- and post-roll video ads, together with a range of innovative solutions designed to enable brands to create and maintain their own dedicated eco-systems within the CCTV portal.
CCTV, the State broadcaster and most valued and recognisable brand in China, is the principal source for broadcast media content such as news and sport across TV, the internet and mobile.
CCTV already attracts over 10 million unique visitors per day to its free-to-view mobile portal and has passed three million downloads of its iPhone app; a user-base that is forecast to grow significantly, driven by explosive demand from the growing affluent-generation of smartphone consumers in China. China's Ministry of Information has forecast that over 150 million smartphones will be sold in China during 2011 alone.
The CCTV mobile WAP portal, and associated mobile apps, is the primary destination for mobile users looking for news, business updates, weather, TV and sport in China. CCTV is undertaking a major upgrade of its mobile WAP portal and apps to create a powerful mobile Internet presence, designed to integrate with the portal offerings of the three Chinese Mobile Network operators.
By deploying its state-of-the-art mobile advertising platform across the CCTV network, 3rd Space has created one of the largest mobile advertising platforms in China to deliver innovative mobile marketing solutions to the largest smartphone community in the world.
More than a third (38%) of Chinese mobile subscribers already use their phones to access the Internet compared to 27% of American mobile subscribers, according to the Nielson Company. And last year, Juniper Research predicted that China and the Far East will remain the largest regional market for mobile ad spend with revenues reaching more than $2.1 billion by 2012.
Warwick Hill, CEO at 3rd Space, said: "With over 850 million mobile phone users in China, our agreement with CCTV positions 3rd Space as a leading company in the mobile advertising industry in China. We are working with a number of global brands to create innovative and engaging customer acquisition and retention strategies in China's growing digital economy."

Top Related Stories
Click here for the latest broadcast news stories.

E45 Unveils Channel 4 Diversity In Advertising Campaign
Skincare brand E45 has unveiled its Channel 4 Diversity in Advertising Award-winning campaign, shining a light on the lived experiences of Trans peopl
Leyard Unveils Luminate Ultra W Series
Leyard Europe has announced the Luminate Ultra W Series of MicroLED video wall displays, designed to bring fine-detail imagery at close viewing distan
U-Turn Announces Signing Of Reseller Agreement With Ring Ring Company
U-Turn Media Group has announced the signing of a reseller agreement with The Ring Ring Company, based in Belgium. The agreement is a proactive move t
Content TV Signs World Heritage of China
Content Television (formerly known as Fireworks International), a division of Content Media Corporation, has concluded a deal with China Stories Inc.
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences
OmniBus iTX Mobile Helps Broadcasters Deliver To New Audiences OmniBus Systems, an award-winning provider of comprehensive broadcast automation, conte
Sony Selects Dialogue's Mobile Solutions For Rambo DVD Launch
Sony Pictures Home Entertainment has launched its first mobile campaign in Australia with the help of international mobile specialist, Dialogue Commun
Mobile Multimedia Content Under Spotlight At IBC
Trends in the consumption of multimedia content on mobile devices will be put under the spotlight in the Business Briefing programme from 8 - 9 Septem
Discretix, DiBcom & Expway Demonstrate Complete Mobile TV Reference Design At 2009 Mobile World Congress
Three leaders in the burgeoning Mobile TV market - DiBcom, Expway and Discretix - has announced the debut of an end-to-end, standards-based Mobile TV
Zone Vision and Juice Mobile take Troma films to mobile
Zone Vision Network’s new mobile media division, Zone Mobile, has signed a deal with Juice Mobile to distribute material from Lloyd Kaufman's Troma fi
China Mobile Selects AVIWEST DMNG PRO180 3G/4G Video Uplink Solution
AVIWEST has announced that China Mobile Communications has selected its DMNG PRO180 3G/4G video uplink solution to optimize the delivery of live video
Nagravision And CSM Enter Deployment Phase Two For China's National Mobile TV Service
Nagravision, a Kudelski Group company and the world's leading independent provider of value-added content protection solutions, and mobile TV operator
Last Chance To Exhibit In The Mobile Zone At IBC 2009
Now in its fifth year, the Mobile Zone has continued to develop to reflect IBC's global reach and influence. The Mobile Zone provides a unique opportu
First Consumer Trial Of Broadcast Mobile TV In Ireland Announced
O2 and Arqiva have announced the first consumer trial of broadcast mobile TV in Ireland. Beginning in December 2006, the trial plans to include the li
China Central TV looks to Autodesk solutions for HD broadcasting
Autodesk has announced that China Central Television (CCTV), China’s largest national television network, has expanded its post-production pipeline wi
China's To Stream Live Coverage Of Olympics Via ViewCast Technology, the online division of China Central Television, has deployed ViewCast's Osprey-530 digital video capture cards with SimulStream technology