Broadcast News

Bookmark and Share
13/12/2006

U-Turn Announces Signing Of Reseller Agreement With Ring Ring Company

U-Turn Media Group has announced the signing of a reseller agreement with The Ring Ring Company, based in Belgium.
The agreement is a proactive move that will allow U-Turn to grow their presence in the lucrative field of mobile marketing, while at the same time benefiting from the experience of a successful mobile marketing player.
U-Turn will offer a branded mobile portal for Ring Ring’s clients by providing consumers with advertising and media information on mobile devices. The portal is acquired via 'texting in' to a short code, web sign-up or Bluetooth and will allow users to access streamed or downloadable audio and video clips, images, text and other value-added services.
U-Turn’s turnkey solution gives Ring Ring the opportunity to provide their clients with an interactive mobile marketing tool. This enables a direct, long term and beneficial relationship with consumers on the go. The portal is accessed by clicking on a branded icon that resides in the main menu of the phone. Advertising real estate appears within the portal in the form of banner ads, scrolling text and there is the opportunity to add pre and post reel advertising within video content. Mobile vouchers can also be offered that push consumers to points of sale by offering discounts or exclusive deals.
In addition, U-Turn’s technology includes the ability to create statistics such as the amount of time spent in the portal, time spent in each category and what content was viewed. It can also collect demographic information about the user and link this back to their behaviour in the portal. In this way, U-Turn can offer a very accurate tracking mechanism for measuring response rates and marketing effectiveness.
“A mobile portal is very attractive to the brands as it gives them the opportunity to deliver an engaging experience that consumers can interact with on the move," said Toby Downes, Head of Sales and Marketing at U-Turn. “Today’s mobile phone has become a personal lifestyle tool and the mobile portal allows companies to deliver their branding and marketing message through this ubiquitous communication device,” he added.
“Mobile interactivity is evolving very quickly and multimedia enabled applications are gaining success by the day within the Belgian market. This evolution is identified as a great opportunity and will certainly be the next big thing,” said Walter Mortelmans, Managing Director of The Ring Ring Company. “Ring Ring made the decision to trust an experienced partner rather than developing it internally, which would have taken too long to deploy. In that sense, U-Turn and Ring Ring are perfectly complementary with U-Turn handling the development of this innovative multimedia mobile application and Ring Ring focusing on opportunities in the Benelux & French markets,” he concluded.
U-Turn technology has already been successfully deployed by T-Mobile, and several TV broadcasters in the US such as WISC and WKMG, ZeeTV in India and TV Nova in the Czech Republic. This latest deal with Ring Ring supports U-Turn’s global strategy to work within the mobile marketing industry, to offer a compelling and interactive marketing tool for brand owners.
(DS)

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

29/06/2018
Procam And Splice Join Forces To Offer End-To-End Technical Support
Post-house Splice and production rental company Procam have joined forces to offer full end to end technical support and management. The partnership a
12/06/2018
Shure To Offer Integrated Systems Certification Programme
Shure is to offer an Integrated Systems Certification Program through the Shure Audio Institute (SAI). The program, announced at InfoComm 2018 in Las
04/08/2017
Cantemo Portal 3.2 Improves Search And Error Resolution
Cantemo has announced the latest update to its media management solution, Cantemo Portal. Cantemo Portal 3.2 will be demonstrated at IBC in September.
28/07/2017
IMT-Vislink Launches Comprehensive Customer Support Portal
xG Technology, a provider of wireless video solutions to broadcast, law enforcement and defense markets, and private mobile broadband networks for cri
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
23/03/2017
Video Marketing Trends For 2017
It's 2017, so, let's look at the video marketing trends to look out for this year. Video marketing is always evolving so to stay on top, you need to s
26/04/2018
Amino Appoints New Global VP Marketing
Amino has appointed Jamie Mackinlay as its new Global VP Marketing. The IP/Cloud video software and device specialist has added Mr Mackinlay to its se
07/11/2017
Using Mobile Connectivity For Outside Broadcast
Outside Broadcast using mobile connectivity and the internet has big attractions, not least of which is the relatively low-cost of connection, certain
05/07/2017
DPA's New Mobile Studio-Quality Audio To Be On Show At IBC 2017
DPA's new d:vice MMA-A Digital Audio Interface will be on show at IBC 2017 (booth 8.D70). It will give European broadcasters their first opportunity t
06/02/2007
U-Turn Media Group To Showcase Device Portals At 3GSM
U-Turn Media Group will be present at 3GSM in Barcelona from the 12 to 15 of February. Among the company's range of solutions, U-Turn will be showcasi
15/03/2018
Sony Launches Ultra-Portable Mobile Projector
Sony has announced its ultra-portable MP-CD1 Mobile Projector is to arrive in Europe this Spring. The MP-CD1 can project content up to 120 inches in s
18/01/2011
3rd Space Partners China TV On Mobile Advertising
The Mobile Division of Chinese Central Television with its exclusive mobile advertising partner 3rd Space, has announced that it is 'open for business
11/10/2017
Mobile Workflow – SSD Accelerated
As the landscape changes from full on camera rigs to a wide combination of sources, whether it be drones, GoPros, mobile and DSLR vloggers, or the eme
30/05/2018
Barix Ships Audio-To-Mobile Platform AudioPoint 3.0
Barix has begun shipping AudioPoint 3.0, the third generation of its low-latency audio-to-mobile platform. AudioPoint 3.0 supports two channels of aud
13/06/2008
Move On Up To Mobile Marketing
Brands need to make the move to mobile marketing - that is the message mobile solutions specialist Dialogue Communications will be sending out at the