Broadcast News

Bookmark and Share

Sony Professional Showcases Its Strength In Solutions

Sony Professional is demonstrating its ability to deliver powerful solutions to customers by showcasing an array of innovative tools for ingest, production, post production, archive and storage applications at this years NAB 2010. With its stand based around the theme "Solutions To Believe In," Sony is reaffirming its position as the leading expert in delivering 3D live production, drawing on examples of its recent pioneering work with customers including Telegenic and AMP.
While many suppliers are currently developing live 3D solutions, Sony holds a unique position in the market by being the only provider capable of supplying a complete end-to-end solution for capturing live 3D content. As part of Sony’s global commitment to 3D, visitors to the Sony stand at NAB can see some of the latest products which are designed to eradicate the barriers of live 3D production, including new professional 3D monitors and the highly acclaimed MPE-200 3D Processor Box.
Sony will further strengthen its focus on solutions with the delivery of Media Backbone, a group of solutions aimed at facilitating the management and control of media workflow within a file-based architecture. The Media Backbone includes a range of hardware and software products to support the file-based operating needs of the media and broadcast market.
Commenting on this solutions strategy, David Bush, Director of Marketing, Sony Professional said: "Sony has played a leading role in the transition from AV to file-based workflow and now the focus for many organisations is on effective workflow management which is where our Media Backbone solution fits. Our workflow capabilities are also helping us make big steps this year to lead the 3D revolution and provide live production customers in particular with the tools they need to deliver a quality 3D viewing experience to their audiences. Through our breadth of choice and ability to offer bespoke solutions, we are committed to helping customers turn their 3D aspirations into reality."
Sony Professional shows continued innovation in its XDCAM EX camcorder product range by announcing the PMW-320. This memory-based shoulder-mount camcorder builds on the success of the PMW-350 and redefines quality with all-new 1/2inch Exmor CMOS sensors. With over 130,000 units sold worldwide, the XDCAM family range continues to be the global format broadcast professionals rely on. NAB also sees Sony launch the new HXR-MC50E an ultra compact camcorder that combines the simplicity and usability of a traditional consumer camcorder with the look and feel of a professional model.
At the cutting edge of monitor technology, Sony Professional announced the world’s first 7 inch professional OLED monitor. The PVM-740 is a high-resolution portable monitor which incorporates Sony’s unique Super Top Emission technology to deliver a stunning image performance which is superior to traditional CRT monitors.
At NAB, Sony is showing its newest addition to its switcher range by announcing the MVS-8000X, a groundbreaking high-end switcher suitable for 1080p and 3D production. At the other end of the switcher product range, Sony announced the DFS-900M, an entry level affordable HD switcher for smaller production houses.

Top Related Stories
Click here for the latest broadcast news stories.

SMPTE Opens Early Registration For The 2024 Media Technology Summit
SMPTE® has opened early registration for the 2024 Media Technology Summit. The SMPTE Media Technology Summit 2024 is the Society's annual media techno
Presteigne Charter Invests In Sony 3D Technology
A leading broadcast dry hire and systems rental specialists, Presteigne Charter, has announced a major expansion of its 3D facilities, following the l
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors
Sony And Reald To Provide Complete 3D Digital Cinema System For Exhibitors Sony Electronics and RealD are working together to provide exhibitors with
Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time
Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the
Sony's 3D OB Trucks Roll-in
The next step in Sony's long-term partnership with Telegenic and BSkyB will transform live production and revolutionise people's entertainment experie
Sony To Showcase An Array Of New Technologies And Products At NAB
Sony is to display brand new technologies and products at NAB 2018, made for 4K, 8K, High Dynamic Range, IP and more. These new technologies and produ
Sony Announces 3D FIFA World Cup
The World Cup is being filmed and transmitted in stunning 3D - a major global first for broadcasting. The Sony Corporation and FIFA (Fédération Intern
Sony Strengthens Leadership In 3D
Sony announced its global commitment to 3D with the arrival of new professional cameras and other production tools to enable 3D live production at the
3D Camera Rigs Marketed By Offhollywood
A digital cinema company, Offhollywood, will be the first east coast US company to market with the latest Technica 3D camera rigs. These will offer ad
On Sight Uses SGO's Mistika For Flying Monsters In 3D With David Attenborough
SGO Mistika, the most powerful stereoscopic 3D toolset in the industry, was used for all the stereo 3D , 2D; and its first evert 3D IMAX by London's O
A/V Giants Join Forces In 'Full HD 3D Glasses Initiative'
Four audio/video giants have announced their intent to collaborate on the development of a new technology standard for consumer 3D active glasses, und
Sony Professional Launches First European Customer Experience Centre
Sony Professional has unveiled its first European Customer Experience Centre at its offices in Basingstoke, UK. The new resource will allow visitors t
Sony Kicks Off IBC Technology And Creativity Showcase
Sony Professional are promising an eye-opening experience at this years IBC show in Amsterdam. Their Creatology Tour, the follow-up to the Power of Im
Sony Expands Solution Capabilities To Unlock Full Potential Of IP
Sony has expanded the capabilities of its IP Live Production System solutions by announcing further support for SMPTE ST 2110 in both HD and 4K. "The
Inition Launch New 3D HD Video Processing Unit 'StereoBrain' At BVE
Broadcast Video Expo has seen the unveiling of the StereoBrain (SB-1), a new 3D HD video processing unit developed for use in stereoscopic 3D producti