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02/07/2012

Sky And Sony Capture Goodwood Festival Of Speed In 3D For The First Time

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Sky and Sony have revealed that they filmed and screened the iconic Goodwood Festival of Speed in High Definition 3D for the first time ever over the weekend with an all new set up.
In a world first, Sony’s PMW-TD300 single-lens shoulder-mount 3D camcorder was used in conjunction with the SR-R1 SRMASTER recorder to capture interviews and onsite content, and recording the action in high quality 3D to take viewers into the heart of the action like never before.
Following the success of the partnership that brought the Isle of Wight Festival into the homes of Sky customers across the UK in 3D last week, Goodwood - Britain’s largest annual automotive and motor sport exhibition - is the latest high profile event to be captured and broadcast in 3D as demand for compelling 3D content continues to grow. Sony again provided technical expertise and equipment for the Sky Sports production and by combining the high quality 3D image capture from the Sony PMW-TD300 with leading edge SRMASTER memory-based technology, production teams benefited from the ability record two content streams simultaneously enabling them to film once and screen in both 2D and 3D.
Goodwood is the latest in a series of major summer sporting events that will benefit from Sony’s 3D broadcasting production technology this year, joining Wimbledon and the UEFA Champions League Final in getting a 3D makeover. The shots from the TD300 and SR-R1 will be supplemented by traditional 3D rig set ups using Sony HDC-P1 cameras. Nine 3ality rigs will be set up on the hill and 3 Element Technica rigs will be in position in the studio.
Robin Broomfield, 3D Operations Development Manager at BSkyB commented: “Goodwood Festival of Speed is one of the world’s most prestigious motoring events and we’re proud to be leading the way in bringing the action in stunning 3D to customers. We’re always working to in the growing demand for outstanding 3D content and look forward to continuing our relationship with Sony and Telegenic to deliver the most immersive 3D experience possible.”
Mark Grinyer, Head of 3D and Sports Business Development at Sony added: “Last year was a landmark year for 3D production but 2012 has really seen 3D come of age and become the natural choice for broadcasters looking to deliver the best, most complete viewing experience. There has been massive demand for 3D productions this year from sporting events like Wimbledon, to alternative content such as the Isle of Wight Festival, and Goodwood is the latest production to be given the 3D treatment. This opportunity to bring another of the summer’s most hotly anticipated events to Sky viewers in 3D will give British motoring fans an experience like never before.”
Grinyer continued: “Combining the TD300’s portability and high quality 3D acquisition with the recording capabilities of the SR-R1 SRMASTER recorder, Sony’s 3D solution is unique in the industry and will also be used as part of our solution to capture this year’s Wimbledon tennis tournament in 3D. Enabling the team to get much closer to the action than a traditional 3D rig, the TD300 will deliver an experience that is as close to actually being at the heart of the action as possible.”
The Goodwood Festival of Speed will be broadcast on Sky 3D on Monday 2nd July. Sky’s coverage is produced in partnership with Sony, Telegenic and Sportsbrand Media Group.
www.pro.sony.eu
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