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Broadcast News
09/07/2009
Frubes Ad Launched By McCann Erickson And Th1ng
Yoplait's Frozen Frubes brand has hit the small screen on TV with an animated 20-second sequence created by McCann Erickson, directed and produced by th1ng.
Designed to promote the tie-up between the brand and the new movie Ice Age 3: Dawn of the Dinosaurs, two new animated Frozen Frubes characters get up to all manner of extreme skiing and boarding before coming to a suitably sticky end. th1ng combined original footage from the new movie with new 3D animation to create the sequence.
(KMcA/BMcC)
Designed to promote the tie-up between the brand and the new movie Ice Age 3: Dawn of the Dinosaurs, two new animated Frozen Frubes characters get up to all manner of extreme skiing and boarding before coming to a suitably sticky end. th1ng combined original footage from the new movie with new 3D animation to create the sequence.
(KMcA/BMcC)
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