Broadcast News

Bookmark and Share
17/09/2021

Shutterstock Launches New Brand Campaign

News Image
Shutterstock has launched its new brand campaign and TV commercial, 100% Shutterstock.

Created solely with Shutterstock content, the TV campaign showcases the creative platform's ability to fuel and unleash creative potential from inspiration to the finished product. The TVC, co-produced by Shutterstock Studios and the Ridley Scott Creative Group's RSA Films, asks creatives, "What can you create with 100% Shutterstock?"

The demand for creative solutions and content has risen dramatically since the start of the pandemic, which has driven a need for more cost-efficient and flexible services to cater for remote working conditions and budget restrictions. Despite widespread access to tools and assets for creatives, there is a lack of a cohesive workflow and therefore, creators are required to constantly jump between resources. 100% Shutterstock enables creators to overcome this challenge by starting and ending their entire process on one platform, while keeping full flexibility on the creative concept. The campaign aims to expand people's breadth and perception of Shutterstock's entire offering, showcasing the company’s shift in positioning from its inception as a stock image house, to an intelligent creative platform.

"There is no better way to tell your clients what you can do, than by showing them. Our new commercial demonstrates the limitless creative possibilities you can achieve with 100% Shutterstock," said Rion Swartz, VP of Brand Marketing at Shutterstock. "Shutterstock is redefining what creativity means and how content creation happens. 100% Shutterstock is an important moment for the brand as we prove ourselves to be a cutting-edge creative partner for individuals and businesses of all sizes. We aim to expand the perception of what creators can do with our amazing catalog of assets, and highlight our services that can turn your ideas into achievements. Our commercial is about celebrating all the resources available on one platform -- from Editorial and custom content through our Studios offering, to video, music, and 3D rendering, that are, of course, 100% Shutterstock."

Aimed at all creators, from individuals to global enterprises, the campaign hopes to inspire people to think big. The TVC was co-produced by Shutterstock Studios, an end-to-end custom creative service launched in November 2020 that provides global production services, data-driven content strategy, brand storytelling and amplification for today's most influential brands and agencies.

Additionally, Shutterstock's creative platform has been strengthened with recent acquisitions of leading online graphic design and image editing platform, PicMonkey; AI music company, Amper Music; 3D content marketplace, TurboSquid; and the formation of its new AI division, Shutterstock.ai, and production company Shutterstock Studios. As a result, the platform has simplified the creative process by bringing together the widest variety of fresh and relevant content and applications to allow creators to create, all in one place.

"Following a fantastic year for Shutterstock Studios, having produced TVCs, branded entertainment, social and digital content for some of the world's biggest brands, media companies and agencies, it was an incredibly creative and inspiring experience to produce our own Shutterstock campaign," said Aiden Darné, Head of Global Production at Shutterstock Studios. "To be given the keys to our expansive library of assets and produce a TV spot made entirely from Shutterstock content was one of those rare opportunities to combine a great creative brief with innovative technology that made perfect sense. XR is a game changer for filmmakers, and I think that so far, it hasn’t been used that much for commercial content. Creating our Shutterstock world wouldn’t have been possible without that type of technology. Or at least, it wouldn’t have been nearly as effective.

"We leveraged visuals from every area of the Shutterstock business for this campaign, and it was a compelling reminder of just how versatile and far reaching our offering is for our customers globally."

shutterstock.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

02/10/2017
NFTS Opens 4K Digital Content Training Studio & Hub
The National Film and Television School (NFTS) officially opens the Sony Gallery, which is located in its ground-breaking 4K Digital Content Training
29/08/2017
Tektronix Helps Content Creators Solve Critical Challenges
New technologies such as 4K, Wide Color Gamut (WCG) and High Dynamic Range (HDR) allow video content creators to create stunning images and content fo
17/08/2017
GMIT Launch Enhanced RelayCaster For Live Content Contribution
GMIT will showcase its newly acquired RelayCaster and CodecCaster products for the first time at IBC2017 since acquiring the technology of Motama GmbH
12/06/2017
Four Things Every Creative Pro Should Consider For Production Insurance
Spotting a film crew in action can be exciting and intriguing for the general public. But behind the perceived glitz and glamour, experts in the broad
24/07/2017
Mastering The Creative Workflow
Professional and budding filmmakers and photographers has participated in the Mastering the Creative Workflow masterclass, which took place at Pinewoo
01/11/2017
LED Creative Delivers For 2017 Best FIFA Football Awards
LED Creative has recently supported the Infinity Creative Events production crew with a number of products at the 2017 Best FIFA Football Awards. Film
03/05/2017
LED Creative Appoints New Projects Assistant
LED Creative has strengthened its senior team by appointing Tim Rees as Projects Assistant. Mr Rees, who will join the company's growing team in Hertf
20/08/2021
Avid Integrates MediaCentral® Content Platform With CGI's OpenMedia
Avid® has announced the integration of its MediaCentral® content platform with CGI's OpenMedia, a complete solution for journalistic workflows. With i
17/01/2018
Really Creative Media Deliver Live Content For Steps' Tour
For Steps' 'Party On The Dancefloor' UK arena tour in 2017, Really Creative Media was tasked with designing the stage content of the show – a celebrat
26/04/2018
Really Creative Media Collaborates With Cassius Creative For Dua Lipa Tour
Really Creative Media has collaborated with Cassius Creative to help design and create the overall look for pop star Dua Lipa's UK and Europe tour. Du
22/11/2019
Shutterstock Announces Unlimited Music Subscription
Shutterstock has launched an unlimited monthly subscription for Shutterstock Music. The new plan is geared toward digital content creators, including
16/01/2013
Shutterstock Footage Supports 'What You Can Do'
Sisters Jessica and Alicia Arinella have set out to prove that you can change the world – in one minute – with their highly successful series 'What Yo
15/04/2014
Freefly Systems Draws MōVI M5 At NAB 2014
Freefly Systems gave away one of its MōVI™ M5s to Adam Smith, co-owner of Oklahoma-based video production company Smith Pixels, at this year's NA
14/03/2017
How Is VR/AR Helping Directors And Ad Agencies?
We're in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a
03/12/2018
Shutterstock Select Launches
Shutterstock has announced Shutterstock Select, a premium tier of royalty-free video content. The diverse collection of video clips includes exclusive