Broadcast News

Bookmark and Share

The Farm invest €4 million in facility upgrade

A €4 million expansion programme by Dublin facility The Farm has created Ireland's first all encompassing post-production service.
The ambitious plan was assisted by Fineline Media Finance and follows the merger of The Farm Digital Audio Production and video specialists Blade in April 2002.
The Farm CEO, Bobby O’Reilly, said: “The merger consolidated our position as market leader in the advertising and media production sectors. Our clients can expect a revolutionary approach to the creative process, while benefiting from the efficiencies of both audio and video production within a single facility. In addition, we are now in a position to increase our business activities in the US and throughout Europe.”
He continued: “The Irish Market has traditionally been served by a number of 'boutique' post companies, each serving separate parts of the post process. Now, for the first time, clients can enjoy full service within one structure."
O'Reilly has worked for several years with Fineline, and cited this long and successful relationship as the driving force behind the deal. He also praised Fineline's specialist knowledge and understanding of the particular needs of the industry.
O'Reilly added: “Before Fineline came into the market in Ireland, banks and leasing companies took a less than positive view on new technology and particularly post equipment. We were penalised with heavy supporting deposits and high interest rates. Fineline challenged this position with the introduction to the Irish market of UK lenders that had experience in our sector. They revolutionised the way business was done and a few years on Fineline are brokering relationships with Irish lenders who now offer competitive packages.”
The Farm's upgraded technology base is to be linked by an Avid Unity system with two Terabytes of storage. The central apparatus room will be controlled by a 64 square Digital Matrix and there will be several Avid Media Composers on site, both offline and online, including Avid Symphony and Protools Audio Suites.
The graphics studio will be centred on a Flame v.7.6 (to be upgraded to v.8 later in the year), flanked by Softimage xsi, After Effects and Photoshop Illustrator.
The Farm utilise Quantel's iQ and eQ systems, which compliment each other and are able to perform the high quality editing both in Standard Definition and High Definition. The iQ System can store a full length feature film at HD Resolution, and the eQ is mainly targeted for editing shorter projects. Both systems utilise Quantel’s unique multi-resolution co-existence technology, which allows standard definition formats such as DigiBeta, DVCam, Mini DV and Beta SP to exist simultaneously with HD material. These systems enable the operator to online, grade and title, as well as working on graphics, effects and audio preparation.
To house the new facilities The Farm have acquired their neighbouring buildings at number 26 and 28 Upper Mount Street, Dublin, to provide high quality services in the comfortable environment that three newly renovated Georgian buildings can offer.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

KAKT(FM) Becomes First Commercial Broadcaster In The Oregon Market
GatesAir has helped Stephens Media Group of Medford's country station KAKT(FM) become the first commercial HD Radio broadcaster in the Medford, Oregon
AJA Video Systems Unveils New Features Of RovoCam Camera System
AJA Video Systems has unveiled new features of its RovoCam Camera System. At NAB 2017, the company revealed details of its RovoCam compact block camer
ChyronHego Pairs TRACAB Optical Tracking System And CLICK Effects Graphics Authoring System
At separate football matches in Denmark and the Netherlands, ChyronHego has introduced a solution by pairing the company's TRACAB optical tracking sys
SWR Selects Jordi's ADAM-System
The German public service broadcaster Suedwestrundfunk (SWR) solves a massive tape archive digitization challenge by using the ADAM solution from the
ARRI ALEXA Camera System Wins Engineering Emmy
The Television Academy announced the recipients of the 69th Engineering Emmy® Awards. ARRI is pleased to be recognized with the most prestigious telev
IPE Timing System Installed In Production Facility
Norway's TV 2 has installed IPE's IDS production timing system as part of its new broadcast and production facilities in Bergen. The IDS system is cu
BWS To Feature Sapphire 4K Codec System At IBC 2017
Broadcast Wireless Systems (BWS) will feature its BWS Sapphire 4K Codec System at IBC 2017. The ultra-low latency Sapphire enables 4K wireless camera
Led Zep Masters Use Allen & Heath dLive Digital Mixing System
With 35 musicians on stage delivering one of the greatest back catalogue of classic rock anthems in history, Led Zep Masters is a live show that place
Four Up And Down Converters For Crystal Vision's New Frame System
Crystal Vision has announced the release of four up and down converters for the Vision frame system, each with different features for different applic
Vislink System Delivers For Sailing Event
xG Technology's Vislink business is providing wireless camera transmission capabilities to support the live stream broadcast of this year's Kiel Week
TV Academy Honours ARRI ALEXA Camera System
At the 69th Engineering Emmy® Awards Ceremony in Hollywood, the Television Academy recognized ARRI with the most prestigious television accolade for o
ATG Danmon Completes System Relocation For UWE
ATG Danmon has announced the completion of a studio facility relocation project for the University of the West of England (UWE). Based at the UWE Bris
JVC's ProHD Bridge – A Cost-Effective IP Transmission System
JVC has announced a partnership with Peplink, a leader in SD-WAN bonding solutions, to create the ProHD Bridge video-over-IP solution. The ProHD Wirel
Audio-Technica Ships 6000 Series Wireless System
Audio-Technica has announced that it is now shipping the 6000 Series High Density Wireless System; a solution that enables users to pack 31 channels i
Facilis To Display HUB Shared Storage System at IBC 2019
Facilis has announced that IBC2019 will see the first European presentation of its newly shipped HUB Shared Storage System, and previews of version 8.