Starin, The Farm AV And Toolfarm To Operate Under The Midwich Brand

Starin, The Farm AV and Toolfarm have announced that they will now operate under the global Midwich brand.

This strategic alignment reflects the unified vision of these leading organisations to provide best-in-class technology solutions to their partners and clients.

The rebranding signifies the culmination of a collaborative journey between these industry innovators, streamlining resources and expertise under the Midwich Group’s umbrella. Together, they aim to provide unparalleled service and support to integrators, resellers, and technology professionals, enhancing their ability to address evolving market demands.

Bobby Swartz, CEO of Starin, who will remain CEO of the Midwich US business, expressed his enthusiasm for this transformative step: "This is an exciting new chapter for Starin, The Farm AV, and Toolfarm. This alignment allows us to leverage our combined strengths, expand our capabilities, and deliver even greater value to our partners and customers. As part of a global leader in AV and technology solutions, we are uniquely positioned to drive innovation and support the growth of our industry. With our scale and expertise, we can help our partners innovate, grow, and unlock their potential – all with one trusted company."

Midwich will continue to focus on building profitable revenue and market share across three hardware technology growth pillars in the US: Unified Communications & Collaboration (UC&C), Media & Entertainment, and Integrated Audio - complementing this portfolio with recurring revenue solutions and services.

Partners and clients can expect a seamless and unified experience as Midwich continues to prioritise their needs with a comprehensive range of key services during this active transition.

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