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ITN Source Announces Diagonal View Joint Venture

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ITN Source has announced the creation of Diagonal View, a leading digital production business.
ITN Source and Matt Heiman, Founder of Mobix Interactive and Digital Entrepreneur, formed the joint venture six months ago as an incubator business.
Diagonal View packages quirky and obscure content from ITN Source's vast archive and syndicates it to a range of commercial partners including MySpace, YouTube and MSN.
Market appetite for the Diagonal View content during the trial period has proved insatiable. In less than six months, Diagonal View has become on of the top five channels of all time on MySpace and YouTube. To date, Diagonal View has over 40 million views and more than 300,000 comments from an active community of supporters.
This joint venture represents a key component of ITN Source's digital growth strategy which includes the re-launch of portal with full e-commerce download functionality. It follows the launch of Education Clip library, a global business that allows education publishers to download video content for inclusion in digital media learning products.
ITN Source is home to one million hours of video footage with representation deals in place with Reuters, Channel 4, Granada, British Pathe and FOX Movitone amongst others. Matt Heiman is a former financier with founding shareholdings in, Mobix Interactive and mySapient. Heiman works in an advisory capacity with many media and telecoms companies including Channel 4, The Cloud and O2.
Matt Heiman, Founder of Diagonal View, said: "It's been a fantastic experience working with ITN Source. The archive is extremely rich in video content that online users are only too keen to watch. We're looking forward to delving further into the library and parterning with other multimedia platforms in taking our business forward."
Asha Oberoi, Content Director of ITN Source, said: "It's an unprecedented move in the world of commercial archives to create and online business that delivers content directly to the end consumer.
"Diagonal View has moved very successful platform for our video content and has potential to become a really strong revenue stream for our business."
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