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03/06/2008

ITN On Turns The News Green On MSN

ITN's multimedia division ITN On has made its first foray into green programming with the launch of two exciting new services on MSN UK's environment channel.
ITN On is producing Green News, a 90-second, presenter-led daily news bulletin that pulls together the most important environmental stories and issues of the day from around the world for MSN users in its Environment and Video channels.
ITN On is also providing MSN UK's Environment channel with a number of bespoke video reports every month focusing on specific environmental issues. These packages look to inform and give viewers a better understanding of a particular environmental issue.
ITN On currently supplies MSN UK with a range of content, including UK, world showbiz, sports and weather news.
Nicholas Wheeler, Managing Director of ITN On, said: "We are delighted to expand our relationship with MSN who recognise ITN On's ability to produce high quality content, including environmental content. With green issues frequently taking the lead in the world news agenda we believe we are perfectly placed to produce high quality and distinctive green programming for online operators like MSN.
Peter Bale, Executive Producer of MSN UK, said: "ITN On offers superb video and news and we are thrilled to have this powerful package on the environment, which will help our readers get to grips with the great environmental issues of the day.
ITN On is part of ITN, a leading news and multimedia content company. Further information is available at: www.itn.co.uk.
(KMcA/JM)
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