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25/01/2006

ITN links up with MSN Video

ITN Multimedia has signed a deal with MSN to supply news and a variety of entertainment content for its new video channel, 'MSN Video', which launches in mid February.
The new ITN service will feature news, entertainment and archive content using footage from ITN's 680,000-hour bank of moving imagery which, along with the ITN material, contains the British Pathé, Reuters, Granada, Channel 4, FOX News and FOX Movietone collections.
The new MSN Video News service will be supported by feature content from ITN such as 'On This Day in History' which are 60-second video vignettes of historical events that happened on any particular day in the past.
MSN Video users will have access to the famous 'And Finally' collection which pulls together some of the more quirky and weird stories each week. The service will also feature lifestyle content, including music and fashion.
This deal follows the announcement made earlier this month that ITN is also partnering Google in the launch of its video marketplace, making available a wide range of content for consumers to view or buy.
(CD)
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