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14/04/2008

ITN On Adds A Beat With Music News Service On YouTube

Following the success of ITN's showbiz channel on YouTube, ITN's multimedia division, ITN On, is launching two exciting new channels on the platform called ITN Music News and ITN News.
In line with ITN On's pioneering attitude towards new platforms, both have been especially designed to meet the demands of the social media phenomenon.
ITN Music, the company's first music news service, will delve deep into the world of sound and vision, keeping music fans up to date on all the latest releases, festival and awards news. Using ITN Source's rich music footage archive, ITN On will produce a number of retrospective packages to mark big stories in the music industry, starting with a summer festivals packages.
The channel can be viewed at: www.youtube.com/itnmusic.
ITN On is also producing a series of hot clips for a new ITN News Service on YouTube. Hot Clips are 90-second video packages of the biggest stories of the day giving YouTube viewers access to high quality video news journalism in a way they want and understand.
Nicholas Wheeler, Managing Director of ITN On, said: "ITN On's showbiz channel has already proved very popular on YouTube and we regularly feature as a Top 10 partner. With such an appetite for professional video content on YouTube we're excited to expand the breadth of our content with these two new services and delighted that YouTube see the value of such content on their platform."
Patrick Walker, Director of Partnerships for YouTube in EMEA, added: "YouTube is a great platform for news providers as it offers instantaneous and global distribution of content when timing is of the essence. ITN's first channel has been extremely successful in reaching millions of users around the world, and we are delighted to see them launching two more channels on the site, bringing even more quality news content to the YouTube community."
ITN On is part of ITN, one of the world's leading news and multimedia content companies. It is a leading UK supplier of news and other video entertainment content to broadband, mobile phone and radio platforms.
Further information is available at: www.itn.co.uk.
(KMcA/JM)
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