CURE Selects 3ple-Media's Mercury

Philippines-based 3G mobile operator, CURE, has selected the award-winning Mercury multimedia platform, from 3ple-Media.
CURE (Connectivity Unlimited Resource Enterprise Inc) is scheduled to launch during 2008 and will use Mercury as their sole and mission critical mobile multimedia platform.
CURE is the second Asian operator to implement the Mercury platform, which is fast gaining recognition for its unique combination of commercial and technical innovation.
Mercury has been created to help operators position themselves at the centre of the newly emerging mobile multimedia ecosystem.
Operators, content providers and media companies can easily and rapidly launch new, advanced services using any number of multimedia bearers and tap a variety of new revenue streams.
Through Mercury, operators are able to mobilize subscribers to use new multimedia services, increase data ARPU by monetizing this growing base and micro-personalize the offering to enhance the end-user experience and fight churn.
CURE CMO, Ardie Balderrama, believes Mercury will play a crucial role in supporting their roll out, saying: "As a new operator, we are very conscious that we have an opportunity to avoid some of the problems experienced by existing operators.
"Customers will expect innovation and a high quality of service right from the start. Mercury will give us the means to deliver fast, relevant and highly differentiating multimedia services. It will give us technical and commercial advantages to compete effectively and profitably in our market."
The Mercury multimedia platform includes the world's most powerful mobile multimedia engine and a full spectrum of multimedia bearers for digital content access and delivery.
This is tapped directly by media companies and content providers via a series of out-of-the-box multimedia compilation and distribution tools. End-user experience and quality-of-service guarantees are protected by a host of service support elements such as transcoding, malware-scanning, and automatic device detection & configuration.
This unrivalled performance, rich functionality and unlimited throughput
site licensing means that 3ple-Media's Mercury is fast becoming synonymous with the very best of mobile multimedia innovation.
Further information is available at: www.3ple-Media.com.
(KMcA)