Nordisk Film Appointed Distributor For SVT

A leading Scandinavian distributor, Nordisk Film TV World has been appointed the official distributor of all Swedish public broadcaster SVT's formats.
The agreement will more than double the size of Nordisk Film TV World's format catalogue. The Scandinavian distribution specialist will launch ten primetime entertainment formats, five scripted and comedy formats and five children’s formats into the international market at MIPTV all from SVT.
Among the formats included in the deal is Melody Challenge; a big, noisy and event-driven talent-show. The show centres around a nation's search for the very best song and is already in negotiations to be adapted for Germany and France. In 2007 the show achieved an average share of more than 74% in Sweden. Also included in the pack is Doobidoo, a long running primetime entertainment format. This celebrity feel-good sing-a-long series is the only format in the world to consistently post higher rating shares than Idol in a head-to-head competition.
Karoline Spodsberg commented: "We are very pleased to have the opportunity to sell SVT's formats internationally. SVT has a long tradition of creating innovative and commercial shows - they were the first broadcaster to produce and air the hugely successful format Survivor. We are sure that we can tap this potential and get the optimum international audience for these formats, which reflect the very best of Scandinavian programming."
(DS/JM)