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VTM And Vitaya Acquire Rights To Hit Formats From Granada International

Two top Belgian broadcasters have acquired rights to hit formats from Granada International, it has been announced by Nadine Nohr, Managing Director.
VTM, one of the largest commercial channels in Belgium, is producing 'Pride of Flanders', its own version of the highly successful awards show Pride of Britain. With Guy Verhofstadt, the Prime Minister of Belgium as a judge, the programme will air on Thursday, 22 November.
Luc Vrancken at VTM commented: "This is a great format. We are very pleased to honour many Belgian people from all walks of life on Pride of Flanders, the awards show that appeals to everyone."
What sets Pride of Britain apart from any other award ceremony is that it honours ordinary people for doing the most extraordinary things. Who can fail to be moved by the amazing ability human beings have to rise to an occasion with no regard for themselves?
Also in Belgium, following the massive ratings success of the UK hit 'Trinny and Susannah Undress...', Vitaya the Belgian generalist and lifestyle channel has optioned the format of the show.
Yvette Mignolet-Henno, Managing Director at Vitaya, commented: "Our viewers love the original Trinny and Susannah Undress series and we are very pleased to have optioned this innovative format. We're now on the hunt for our two Belgian style and fashion gurus who will star in our production of the show."
Jennifer Harrington, Head of Formats at Granada International added: "I am delighted to see both of these very different formats heading to Belgium. I am sure they will be hugely successful in this dynamic television market."
Well known for their humour, warmth and honesty, Trinny and Susannah help couples whose fashion sense has deserted them, but whose problems lie far deeper than their wardrobes. They enlist the help of the couples' friends and family to try and find out what's gone wrong and - more importantly - help them to remember why they fell in love in the first place.
Trinny and Susannah Undress... gives couples a confidence-boosting makeover that could transform their lives.

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