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15/10/2012

Shemaroo Entertainment Expands Restoration Formats Using Archangel Ph.C-HD

Snell has announced that Shemaroo Entertainment Ltd., a content owner and distributor of Indian cinema and Bollywood titles, has selected Snell's Archangel Ph.C-HD real-time SD and HD video restoration system to deliver top-quality restoration projects ideal for use across multiple formats, including HD and Blu-ray.
"In India as in other countries, many movies — especially older titles — are in danger of being lost due to poor storage conditions, neglect, and degradation from the aging process. State-of-the-art digital film restoration solutions such as Archangel are giving these films a new lease on life; therefore, such technologies are in high demand by film archivists, museums, and filmmakers," said Hemant Karani, vice president, Shemaroo Studio. "Archangel has enabled us to capitalize on emerging opportunities for digital restoration services and do our part to preserve our cinematic heritage. With Archangel, we have a powerful yet cost-effective means of repairing damaged films and presenting a new, pristine sequence of images that can be delivered in any medium."
A pioneer in content restoration and archiving, Shemaroo has been providing digital restoration services since 2006 — with painstaking frame-by-frame restoration performed by highly skilled technicians. With the addition of Snell's Archangel, Shemaroo is now able to offer clients real-time restoration services. In only a few months, Shemaroo has restored more than 50 films using Archangel, for both SD and HD delivery.
"Archangel fits perfectly into our workflow, and its advanced features for correcting flaws such as noise, grain, and dust in real-time guarantee that we can deliver top-quality output, quickly and economically. This makes Archangel a preferred solution for producers of regional content in India, who might not have the resources to invest in frame-by-frame restoration," said Aneri Savla, general manager, Shemaroo Studio.
"As one of India's largest and most successful content houses, Shemaroo Entertainment has made a name for itself as a digital restoration expert. Therefore, Shemaroo's choice of Archangel Ph.C-HD to expand its portfolio of services is strong validation of our advanced motion compensation technology for real-time restorations," said Paola Hobson, senior product manager at Snell. "With Archangel, Shemaroo is able to maximize the amount of restoration that can be completed in a specific timeframe, and at a lower cost than more traditional frame-by-frame restoration processes."
www.snellgroup.com
VMI.TV Ltd

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