Sony promise 'any time, any where, any speed' HD at NAB 2006

At NAB 2006, Sony is showcasing its latest range of new products and systems that will help drive the continued adoption and use of High Definition (HD) across global broadcast environments.
Sony will be demonstrating a range of HD products including the first HD products in the XDCAM line-up as well as the latest additions to the HDCAM family.
"Consumers in the US and across Asia are increasingly adopting High Definition in the home, and with a number of high-profile events and occasions being filmed in High Definition in Europe this year, European broadcasters are now recognising that the era of HD is here,” said Naomi Climer, Director of Professional Services and Head of Media Sales, Western Europe.
"Sony continues to offer industry-leading solutions to suit all budgets and all production needs and this year we are offering even more innovative solutions which provide the ability to generate new content and quality that has never been seen before. As HD gathers momentum and penetration levels increase globally, we continue to lead the way in HD technology and provide solutions that meet consumers’ and broadcasters’ demands," Climer added.
Among the additions is the new HDC-3300 super slow motion camera system.
Continuing its trend of High-Definition acquisition innovation, Sony is to unveil the HDC-3300 super slow motion camera system, which offers the unprecedented ability to achieve 3x speed slow motion effects in full HD resolution.
The HDC-3300 can also output normal speed signals simultaneously for live feeds and also features several other in-camera functions including flicker reduction, shading correction, white balance and auto iris detection.
It includes three 2/3-inch CCDs and enables recording at 1920 x 1080/180i or 150i and 1280 x 720/180p or 150p. The system achieves reduced power consumption of the camera head as well as enabling 10Gbps uncompressed RGB digital transmission from the head to the CCU. The camera can also be used with standard SMPTE fibre cable at runs exceeding 2,000 metres.
For more detailed information on Sony products being launched at NAB 2006, visit www.sonybiz.net/nab2006
At NAB 2006 visit Sony on stand SU107.
(SP)