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02/10/2000
LINE UP PRODUCE EMOTIVE SPORT SOLUTION
LINE UP Communications, one of the UK’s top ten full service business communications agencies have produced a new video for UK Sport, promoting their Lottery-funded World Class Performance Programme.
Line Up’s brief was to communicate the link between lottery ticket sales and the investment in the future of British Sport.
Hot on the heels of Britain’s best Olympic performance for 80 years the video shows someone buying a lottery ticket and watching the draw on television. Original sports footage is edited in and as UK athletes are seen training, competing and winning, the person becomes increasingly involved and excited, as if they are winning the lottery.
The World Class Performance Programme distributes Lottery funds to elite sportsmen and women to support top-flight training and preparation programmes.
The film was put together on a Quantel Editbox.
Line Up’s brief was to communicate the link between lottery ticket sales and the investment in the future of British Sport.
Hot on the heels of Britain’s best Olympic performance for 80 years the video shows someone buying a lottery ticket and watching the draw on television. Original sports footage is edited in and as UK athletes are seen training, competing and winning, the person becomes increasingly involved and excited, as if they are winning the lottery.
The World Class Performance Programme distributes Lottery funds to elite sportsmen and women to support top-flight training and preparation programmes.
The film was put together on a Quantel Editbox.
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