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25/10/2000

TWO WAY TV PICKS UP RUGBY LEAGUE WORLD CUP

INTERACTIVE entertainment channel Two Way TV will have fans glued to the 30 televised matches in this year’s Rugby League World Cup.
Fans who have digital cable can test their knowledge and have the opportunity to win prizes with the new interactive service.
Two Way TV is available across the UK with many of their digital cable homes in Rugby League heartlands. The tie-up with the international tournament, which starts on October 28th with Ireland versus Samoa, will mean viewers can also play interactive games with a Rugby League theme. Two Way TV game-players can win tickets to the games as well as Rugby League Cup merchandise.
Matthew Tims, Two Way TV Managing Director, said: “Rugby League fans who have the Two Way TV channel have the chance to test their knowledge of the sport as the world’s best players literally get to grips with each other. Sport is a popular ingredient across all our games and a topical high profile event such as this will undoubtedly boost demand.”
Two Way TV are currently pursuing interactive sports rights to synchronise games with live sporting action. This enables players to out-predict their fellow viewers by judging what’s going to happen next as they follow the flow of live matches, races and events.
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