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THE London based sales office of Extreme International has signed a deal with Sony Pictures Entertainment's AXN channel in Spain to provide a minimum of 50 hours of content a year, for three years.
The deal is seen as further reinforcing the relationship between Extreme International and Sony's AXN channels worldwide. During 2001 AXN Spain will broadcast over 120 hours of Extreme and Alternative sports from the Extreme catalogue.
Titles include ‘Core Culture’ (26 x 60 mins), ‘360 Surfing’ (28 x 30 mins), ‘The Ride Guide Mountainbike Show’ (26 x 30 mins) and the ‘2000 Rip Curl World Heli Challenge’ (3 x 30 mins).
Ben Barrett, Director of Sales at Extreme International said: "We are delighted to announce this long term relationship between Extreme International and AXN Spain. We feel that our respective brands complement each other very well, and both parties felt that this was a logical progression in our already strong relationship and one that our programme suppliers will clearly benefit from.
“We are currently exploring opportunities to extend this agreement beyond Spain to other AXN Channels world-wide".
In addition to the above, all AXN channels worldwide (Pan-Asia , Pan-Latin America, Japan, Israel and Spain) are currently broadcasting the full 21-part series of the inaugural World Extreme Games.
The Games are a joint venture between Extreme Group, and their joint venture partners in the Extreme Sports Channel, United Pan-European Communications (UPC). (SP)

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