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19/05/2005

Broadband extreme sports channel re-launched

Narrowstep's www.High.tv, the world’s first broadband extreme sports channel, is being re-launched with a completely new and sophisticated look for Summer 2005.
After 18 months of development of the current player, Narrowstep’s flagship channel has been redesigned to offer the viewer a more enjoyable and complete television experience with increased functionality, new content, a stylish new design and more control for the viewer.
New features include full VCR controls - fast forward, rewind button and mute button. In addition, is the mini mode – the ability to minimise the TV screen so that viewers can continue working while still having the player in one corner of the screen.
Iolo Jones, CEO of Narrowstep said: “High.tv is an excellent example of what narrowcasting TV is all about and the new Player shows how sophisticated the technology can be. But for the extreme sports fan, the technology is incidental. They just care that they can see their favourite sports anytime, anyplace, anywhere.”
The channel is available 24 hours a day, seven days a week from anywhere in the world with a broadband connection. The channel has been running for almost two years and within that time, High.tv has accumulated a loyal global following amongst extreme sports fans around the world who regularly log on to watch live windsurfing from Hawaii and Europe, snowboarding from the leading Ticket to Ride events, kitesurfing from all corners of the globe or many of the other sports that High.tv has to offer.
The channel is free to view and is paid for by advertisers and sponsors who include Sony Ericsson, Philips, Nissan, Nike, Red Bull, Canon, HSBC, KPMG, COI, AOL, Easy jet, Quiksilver and Warner Bros.
(GB)
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