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28/01/2004

Extreme Sports Channel expands central European reach

Extreme Sports Channel has added nearly one million extra households to its reach through a series of deals across central Europe.
The UPC networks in Czech Republic and Slovakia, RCS TerraSat in Romania and three cable operators in Bialystock/Poland are among the systems that have added the action sports and lifestyle channel to their basic packages. The Channel is also now adding both Czech and Romanian to the list of languages that it is available in.
"It's great to have concluded these deals," said Phil Jones, Managing Director Extreme Sports Channel Europe. "Extreme is fast becoming a channel of choice for many cable operators who recognise that our mix of top action sport events, plus extreme lifestyle and music programming, attracts valuable and hard-to-reach consumers to their platforms."
(GB)
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