Rushes post 'Make Poverty History' commercial

In London and across the globe 'Make Poverty History' has launched the 'Click' commercial, featuring a host of instantly recognisable celebrities from Brad Pitt to Cameron Diaz, Colin Firth to Emma Thompson, Kylie to P Diddy, to name but a few, clicking their fingers every three seconds.
Each click represents the death of a child in the developing world.
With German, Canadian and other G8 coalitions developing their own versions of the Click ad, the Make Poverty History campaign is building mass public support to challenge both the UK and other G8 governments to drop the debt, make trade just and give more and better aid to developing countries.
Over the coming months, millions of people will see and hear the Click ad in cinemas, at concerts, on the radio and online.
Rushes have helped make this possible by posting this ground-breaking spot, which was aired across all networks at 7.58pm on 31st March.
(CD/SP)