ADS Tech launches Central & Eastern European operations

ADS Tech, producer of hardware/software products for audio/video and home entertainment, has announced plans to expand sales and service in Central and Eastern Europe with the opening of a new German office in Munich.
Heading the new organisation will be Armin Fendrich, who was most recently Regional Director for Pinnacle Systems in the area.
A 15-year veteran of the PC and video industry, Fendrich was instrumental in dramatically increasing the sales and product mix for Compaq in Europe and later in increasing Pinnacle’s sales and penetration in the consumer and professional videography arena. In the new German-based ADS Tech operation, Fendrich will be responsible for establishing the company’s sales and service organisation in the country’s rapidly growing videography and home entertainment market as well as in neighboring Central and Eastern European countries.
“The opening of our German operation by Armin highlights the increased importance we are placing on expanding our European presence by finding the best people in the area’s industry,” said Michael McCoy, ADS Tech President. “We are committed to giving these seasoned professionals the products and support they need to meet the customers’ video, audio and home entertainment needs.”
(GB)