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Discreet announces range of activities to further success in China

Discreet, a division of Autodesk, has announced plans to double its Chinese business over the next two years.
As part of Autodesk’s strategic focus on this growing market, Discreet is contributing to development in China’s high-growth film, television and gaming sectors. Discreet has committed to major localisation initiatives in China, including a ‘Simplified Chinese’ version of 3ds max 7. Discreet has also launched its Chinese website featuring localised content, demos and more.
“We’ve seen tremendous demand for our solutions in China,” said Paresh Khara, director, Asia Pacific at Discreet. “As China’s media industries are increasingly competitive, creative and profitable, they are demanding superior products. Discreet is committed to meeting this demand by accelerating our China business and providing the most comprehensive, award-winning and localised tools in the industry.”
Jack Gao, vice president, Corporate China Strategies and Development for Autodesk said: “Discreet’s business is going through the same growth as the rest of Autodesk in China. It is gratifying to see the overall market in China embrace Autodesk and all of our solutions, from architecture to broadcasting and games.”
Discreet’s China operation will focus on key business opportunities in the film, television and gaming sectors, including animation, high-end editing and postproduction. Discreet’s strategy for the China market is also based upon the existing commitment to develop local talent and opportunities, helping to overcome the shortage of skilled media experts in the domestic industry. In China, over 100 colleges and universities teach aspiring developers and designers about 3ds max software. Discreet plans to expand its training facilities to provide more training opportunities to the local industry, as well as continuing to host regular visits by global digital media experts, who share knowledge and experience with local industry players.
Alex Tseng, Discreet’s general manager for Greater China, said: “With the opportunities offered by urbanisation, liberation of the media and the 2008 Olympics, this is a critical time for Chinese broadcasters, film production houses and designers to become first-movers and employ the world’s best technologies to make a real difference in China’s digital content creation industry.”
“The new localised version of 3ds max 7 will be the world’s first market-leading animation software in Simplified Chinese and will play a significant role in developing the domestic industry,” added Tseng.
Designed to meet the user-interface and language requirements of the Chinese market, Discreet’s Simplified Chinese version of 3ds max 7 software is expected to ship in December 2004. The newly launched Discreet Chinese website ( provides localised content on the company, products, sales channels, demos and a schedule of technology sessions, and will later showcase local case studies and customer work.

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