Broadcast News

Bookmark and Share

Cross-market growth for Discreet 3ds max

Following the refocus of its systems and software products into separate operations, the software division of Discreet has reported continued massive year-on-year growth across all its target markets.
The growth is led by its flagship animation software product, 3ds max 5, sales of which have grown by 36% over the last year.
Discreet's range of desktop tools for graphics, visualisation, animation, finishing and delivery include cleaner(tm), combustion®, character studio® and plasma(tm) as well as 3ds max. Thanks to the reliability of the latest releases of those solutions, its market share has expanded in all markets for the EMEA region, with a most significant growth in film, television and game development.
"This is very encouraging news for us," said Keith Russell, Discreet EMEA Director - Software. "It shows that we are servicing our customers well, despite aggressive moves from the competition. Our customers are continuing to invest in software that has a great future ahead of it, and I am pleased to say that our team in Europe, Middle East & Africa continues to expand with new appointments in game development and desktop video sales positions."
In film and television, animation software 3ds max has recently been used in major movies like 'Lord of the Rings: Fellowship of the Ring', 'Minority Report', 'XXX' and 'Panic Room' to create convincing film resolution images.
Discreet claim that 3ds max software provides unmatched modelling tools, character animation, integrated high-quality rendering and render management, and cross-product integration with Discreet's inferno®, flame®, flint® and combustion visual effects and compositing solutions, solidify its position as the most dependable, productive 3D application for film animators.
Experience in each market - film and television, games and design visualisation - and synergies from Discreet's systems division, has resulted in technically superior software products which are winning customers back from the competition, claim Discreet
"We are seeing many companies switch all their licenses to 3ds max 5 after evaluating the marketplace. With this growth and these endorsements, we are demonstrating our continued 3D, desktop video and streaming leadership across these multiple markets," said Keith Russell. "With the success of our latest releases, Discreet is clearly demonstrating its commitment to providing users with state of the art technology to fuel their creative needs."

Top Related Stories
Click here for the latest broadcast news stories.

Discreet introduces 3ds max 7.5
Discreet has announced 3ds max 7.5 software, an upgrade exclusively for its 3ds max subscription customers that will deliver a broad range of sought-a
Discreet ships version 7 of 3ds max software
Discreet has begun shipping the latest version of its award-winning professional 3D modelling, animation and rendering software package, 3ds max 7. Th
Into Film Announces Partnership To Deliver Media Careers Podcast
As part of Into Film's Screen Industry Careers Programme, supported by the BFI, through National Lottery funding, the UK's leading film education char
Canon UK & Ireland Supports Raindance Film Festival
Canon UK & Ireland has underlined its commitment to emerging independent filmmakers by kicking off its support to the Raindance Film Festival. Celebra
Discreet boosts animation software with 3ds max 5
Discreet have announced a significant feature release of its professional 3D animation and modeling software – 3ds max 5. With a mix of new features,
Discreet introduces 'Cloth Extension' for 3ds max 7
Discreet has announced that its 3ds max 7 software Subscription members will receive their first value-added extension of this release cycle. Entitled
Discreet ships Particle Flow tools for 3ds max 5.1
Discreet have announced the availability of its new Particle Flow Extension software for 3ds max customers registered under the Discreet Subscription
Discreet showcases product advances at IBC
Discreet have announced new and updated solutions that will enable clients to realize their creative visions in broadcast, post-production and the web
DISCREET, providers in digital content creation, management, and distribution tools, have announced details of the new version of ‘3ds max 4’. This is
Autodesk ships 3ds Max 8 software
Autodesk has begun shipping Autodesk 3ds Max 8 software, the latest version of its award-winning 3D modelling, animation and rendering solution. Creat
AS SUMMER arrived in Las Vegas and temperatures soared, Discreet unveiled several new packages, but the hot package was their new workflow environment
Discreet ship 3ds max 6 3D animation software
Discreet have announced that the latest version of its award-winning professional 3D modelling, animation and rendering package 3ds max 6 software wil
Discreet announces 3ds max 7 launch
Discreet has announced 3ds max 7 - the newest version of its acclaimed 3D modelling, animation, and rendering software. 3ds max 7 will be shown public
Discreet announces range of activities to further success in China
Discreet, a division of Autodesk, has announced plans to double its Chinese business over the next two years. As part of Autodesk’s strategic focus on
Autodesk 3ds Max 9 software released
Autodesk has announced Autodesk 3ds Max 9 software, the latest version of its world-renowned 3D modelling, animation and rendering solution. 3ds Max 9