LTN Partners With Sony

LTN has announced an integration between its LTN Schedule Playout platform and Sony’s Ci Media Cloud, connecting cloud-based media management with real-time linear playout and automation workflows.

The integration enables media organisations to access, manage and transfer content between the two platforms, reducing manual handling and streamlining the process of moving media from storage into playout.

Sony’s Ci platform provides cloud-based tools for storing, organising, reviewing and collaborating on media assets, while LTN Schedule Playout allows broadcasters and content owners to originate and automate continuous linear channels and live programming.

Through the integration, users can browse and preview media stored in Ci directly within the LTN Schedule Playout interface. Selected assets can then be incorporated into playout workflows without requiring operators to switch between platforms or rely on conventional object-storage interfaces.

The connection also supports the automatic transfer of file-based assets and recordings of live streams from LTN Schedule Playout back into Ci. This creates a two-way workflow between media management and playout, helping organisations move content more efficiently while maintaining visibility across the process.

The integration is already being used in broadcast operations through a collaboration with joint customer Public Media Management (PMM), demonstrating how cloud-based media management can work alongside real-time playout in an operational production environment.

The development addresses growing demand from broadcasters, public media organisations and other content owners for interoperable systems that connect cloud-based media tools with the infrastructure required to deliver linear channels.

These workflows support content distribution across traditional broadcast, pay-TV, free ad-supported streaming television (FAST) and other streaming platforms.

By linking Ci’s media management capabilities with LTN’s playout and automation technology, the integration is designed to simplify content movement between production and delivery environments while allowing customers to adapt workflows to their operational requirements.

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