Richmond AFL Adopts Viz Libero Teams

Australian AFL club Richmond has signed up to Vizrt's Viz Libero Teams, bringing match analysis and content creation together through a single workflow that can be accessed on a laptop, on-premises or in the cloud.

The platform will enable Richmond’s coaching team to turn match footage into 3D visualisations designed to provide tactical insights and support the club’s strategy. Viz Libero Teams includes more than 70 analysis tools, including measurements, defensive lines, zones and 3D camera flights, giving coaches and analysts a range of options for creating tailored match breakdowns.

The technology will also support Richmond’s efforts to produce content for its growing online audience. Analysis clips, short-form videos and match highlights can be created from the same footage and shared across social media platforms, giving fans greater insight into the tactical aspects of the game.

Vizrt cites UEFA as an example of the potential impact of using Viz Libero for digital content. The organisation recorded a 78% increase in social media engagement after using the platform to create content for its digital audience, according to Vizrt. The company also says this approach can provide opportunities for new sponsorship and content monetisation initiatives.

"We're excited to partner with Vizrt and bring Viz Libero Teams into our football club. This technology gives our coaches and analysts a powerful new way to break down match footage and translate it into clear, actionable insights for our players. Just as importantly, it opens up new possibilities for how we connect with our members and fans, letting us bring them closer to the tactical side of the game in ways we haven't been able to before. It's a great fit for a club that's always looking for an edge, both on the field and in how we engage our community," says Troy Johnson, Head of Technology, Richmond AFL.

www.vizrt.com