MediaCity Studios Upgrades Production Infrastructure

MediaCity Studios has upgraded its production infrastructure with an enhanced Avid production ecosystem, including the deployment of Avid | Stream IO to support faster and more flexible ingest, editing and playout workflows.

Based in Salford’s MediaCity, the facility is one of the UK’s leading television production sites, hosting a wide range of programmes for broadcasters, production companies and creative agencies.

The latest upgrade includes 44 channels of Avid | Stream IO, supporting AVC, XAVC, 1080p and UHD workflows. The technology is designed to help MediaCity Studios manage large-scale, multi-camera productions while supporting remote recording and editing.

The deployment also allows clients to ingest content across multiple platforms and formats, giving the facility greater flexibility as production workflows continue to evolve.

"We needed a flexible solution that could support any of our customer needs while integrating easily into the workflows we use every day," said Jon Hatto, Head of Production Technology at MediaCity Studios. "Avid gave us a solution that worked out of the box and didn’t require heavy customization or development work. What really gave us confidence was working closely with Avid's product and solution teams and having visibility into the roadmap, so we knew it would continue to meet our requirements."

The Stream IO deployment builds on MediaCity Studios’ existing Avid infrastructure.

This includes MediaCentral for media asset management, Avid NEXIS shared storage, MediaCentral | Cloud UX for video review, logging and editing, and Media Composer as its nonlinear editing platform.

The expanded Avid ecosystem is intended to provide MediaCity Studios with a more integrated production environment while giving its customers greater flexibility across ingest, editing and playout workflows.

www.avid.com