HbbTV Opens Sponsor Call For 2026 Barcelona Symposium And Awards

The HbbTV Association, which develops open standards for advanced interactive TV services delivered via broadcast and broadband, has invited companies to sponsor the 14th HbbTV Symposium and Awards, being held on 18–19 November 2026 in Barcelona, Spain.

The gathering will take place at the Catalonia Barcelona Plaza, a four-star hotel and conference venue on Plaça d'Espanya, and will be co-hosted with 3Cat, Catalonia's public media corporation.

Following its established two-day format, the opening day will feature a concentrated conference programme of keynotes, presentations and roundtables on the most pressing developments in the connected TV (CTV) market. Topics will include HbbTV's role as a unifying framework within a fragmented CTV landscape, the evolution of audience measurement towards more precise, real-time insights, the latest advances in addressable advertising, and the standard's growing adoption in new territories.

The conference will also examine emerging user experiences such as AI-driven personalisation, gaming on connected TV platforms, second-screen and XR-enhanced content, and next-generation accessibility. The evening will host the HbbTV Awards 2026, recognising outstanding achievements across the global HbbTV community. Day two will once again adopt an unconference format, enabling participants to shape the agenda directly and collaborate in an informal, highly interactive setting.

Sponsorship of the HbbTV Symposium and Awards 2026 offers high-visibility opportunities to engage senior decision-makers from across the TV value chain, including broadcasters, platform operators, manufacturers, technology providers, regulators and advertisers. Packages include branding, exhibition space and promotional visibility across the venue and digital channels. A detailed overview of sponsorship options is available to download from the HbbTV website.

"The HbbTV Symposium and Awards brings together the key players shaping the future of connected TV. For sponsors, it offers a unique opportunity to engage directly with broadcasters, platforms, manufacturers and technology innovators at a moment when the industry is accelerating investment in addressable advertising, measurement and advanced services. We warmly welcome companies wishing to showcase their solutions and connect with an international, top-level audience," said Vincent Grivet, Chair of the HbbTV Association.

www.hbbtv.org/