HbbTV Opens Call For Sponsors HbbTV Symposium 2025

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks, is inviting industry players to become sponsors of the 13th HbbTV Symposium and Awards, taking place on 12-13 November 2025 in Istanbul, Turkey.

Co-hosted with TVekstra, a leading Turkish service provider specialising in addressable TV advertising solutions, this year’s event will be held at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus. The annual key summit of the connected TV industry brings together HbbTV market players from Europe and the MENA region including broadcasters, platform operators, advertisers, standards organisations and technology companies.

The 2025 Symposium will feature a comprehensive conference programme on the first day with high-level keynotes, panels, and presentations, offering insights into the latest developments and innovations in the HbbTV ecosystem. Topics will include targeted advertising, measurement and analytics, operator applications, integration with DVB-I, new accessibility features, and the latest market deployments.

On the second day, the event will adopt an unconference format. Attendees will actively shape the agenda, proposing topics and leading breakout discussions in a collaborative and informal environment. This format enables open dialogue and creative exchange, providing a unique opportunity to explore real-world challenges and share practical solutions, whether technical or business related.

In addition, the event will host the HbbTV Awards 2025, celebrating best-in-class HbbTV-based applications, services and features that advance innovation and user experience. The awards ceremony will take place during a glamorous evening reception on 12 November.

Sponsorship offers companies unique visibility and brand exposure to key market players and decision-makers in the connected TV, broadcast and streaming industries. Multiple packages are available to suit different levels of engagement, including branded campaigns, exhibition space, and further promotional opportunities in the venue and across digital channels.

"With HbbTV recently reaching the milestone of being available in over 100 million European TV households, the HbbTV Symposium and Awards reflects the growing influence of our standard. We are excited to bring the premier international summit of the connected TV industry to Istanbul, a dynamic hub between Europe and Asia, where key players will share and explore innovations shaping the future of television. We warmly welcome sponsors to join us on this journey," said Vincent Grivet, Chairman of the HbbTV Association.