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13/11/2025
Winners Of HbbTV Awards 2025 Announced
The HbbTV Association has unveiled the winners of the HbbTV Awards 2025, showcasing and celebrating excellence in the HbbTV community.
The winners of the HbbTV Awards 2025:
Best Accessibility Solution in an HbbTV Service
Sign language service in HbbTV with WebAssembly: CCMA - 3Cat (Spain)
Best Advertising Innovation Using HbbTV
Pınar Protein Milk - Bringing the Energy of Volleyball Home: TVekstra (Turkey)
Best HbbTV Technology Innovation
Freely Account Linking: Everyone TV (UK)
Best Use of HbbTV for Content Discovery
AI Agent for HbbTV: CCMA - 3Cat (Spain)
Best Tool or Product for HbbTV Service Development or Delivery
BCi Digital's Ocelot addressable advertising suite of products, including the Opportune schedule aware ad decisioning service and Otter HbbTV application: BCi Digital (any HbbTV market)
Judges' Award: HbbTV Newcomer of the Year
CCMA - 3Cat (Spain)
The winners were selected by an independent jury of international industry experts. A total of 29 submissions were received during the Call for Entries – one of the highest numbers in the competitions’ eight-year history.
www.hbbtv.org
The winners of the HbbTV Awards 2025:
Best Accessibility Solution in an HbbTV Service
Sign language service in HbbTV with WebAssembly: CCMA - 3Cat (Spain)
Best Advertising Innovation Using HbbTV
Pınar Protein Milk - Bringing the Energy of Volleyball Home: TVekstra (Turkey)
Best HbbTV Technology Innovation
Freely Account Linking: Everyone TV (UK)
Best Use of HbbTV for Content Discovery
AI Agent for HbbTV: CCMA - 3Cat (Spain)
Best Tool or Product for HbbTV Service Development or Delivery
BCi Digital's Ocelot addressable advertising suite of products, including the Opportune schedule aware ad decisioning service and Otter HbbTV application: BCi Digital (any HbbTV market)
Judges' Award: HbbTV Newcomer of the Year
CCMA - 3Cat (Spain)
The winners were selected by an independent jury of international industry experts. A total of 29 submissions were received during the Call for Entries – one of the highest numbers in the competitions’ eight-year history.
www.hbbtv.org
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