CVP Expands Into Germany

CVP has announced the launch of a new German operation and the creation of a dedicated DACH team, marking a significant expansion of its presence across Europe.

The move builds on the company's European headquarters in Belgium, which opened in 2021, and aims to strengthen support for customers across Germany, Austria and Switzerland. The expansion is designed to bring technical expertise, customer service and faster delivery closer to one of Europe's key production markets.

As part of the rollout, René van der Reiden, Managing Director of CVP Europe, has appointed Marco Müller as Sales Director. Müller brings nearly two decades of industry experience, having worked in production roles before moving into commercial positions, most recently as a senior account manager specialising in content production solutions.

"Having worked extensively in the industry, I understand the demands of our customers first-hand," said Müller. "In today's fast-changing environment, they need partners they can trust. There is a clear gap in the German market, and with CVP, my team and I are excited to bring our expertise to help clients deliver successful projects without having to worry about the technical side."

The new German operation will combine local market knowledge with CVP's wider international network, offering services including equipment supply, engineering support, repairs and transparent international logistics.

The company will also expand its Used Marketplace and Auctions platform in the region, enabling customers to buy and sell pre-owned equipment both locally and globally.

"The European market presents significant growth opportunities," said René van der Reiden. "At CVP, our mission is to empower creators at every level - from independent operators to major production companies - by providing the infrastructure, expertise, and international support they need to navigate technical and operational challenges, maximise efficiency, and achieve lasting growth."

cvp.com