Samsung Ads Unveils TotalView™

Samsung Ads, the advertising division of Samsung Electronics' media arm, has announced the launch of TotalView™, a new solution designed to provide advertisers with a unified view of ad reach across its Smart TV ecosystem.

The platform brings together data from both linear television and streaming, enabling advertisers to better understand and measure campaign performance across Samsung’s 70 million Smart TVs in Europe. With TotalView™, brands can address gaps in visibility and improve planning, targeting, and measurement using a comprehensive dataset.

For the first time, advertisers can access a consolidated view of total TV reach across both linear and streaming environments within the Samsung ecosystem. The dataset is designed to support the full campaign lifecycle—from pre-campaign planning, where it helps identify untapped audiences and forecast deduplicated reach, to in-flight optimisation for incremental targeting, and post-campaign analysis offering deeper insights into audience exposure, performance, and viewing behaviour.

Samsung said the tool reflects a broader shift in viewing habits. While linear TV accounted for 84% of viewing in 2010, its share has declined to around 40% in 2025 as audiences increasingly turn to streaming platforms and on-demand content.

The company added that TotalView™ builds on its existing advertising capabilities, providing brands with a more holistic and data-driven approach to managing campaigns across an increasingly fragmented TV landscape.